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PharmaSim CONSUMER BEHAVIOR

Segments Related to Consumer Needs. IllnessCold, Cough, AllergySymptomsAches, Nasal Congestion, Chest Congestion, Cough, AllergyAgeYoung Singles, Young Families, Mature Families, Empty Nesters, RetiredDay vs. Night / Work vs. Home. Product Factors Related to Consumer Needs. Formulation (Drive

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PharmaSim CONSUMER BEHAVIOR

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    1. PharmaSim CONSUMER BEHAVIOR Consumer Product & Brand Management Marketing 6215

    2. Segments Related to Consumer Needs Illness Cold, Cough, Allergy Symptoms Aches, Nasal Congestion, Chest Congestion, Cough, Allergy Age Young Singles, Young Families, Mature Families, Empty Nesters, Retired Day vs. Night / Work vs. Home

    3. Product Factors Related to Consumer Needs Formulation (Drives Effectiveness] Analgesic, Antihistamine, Decongestant, Cough . . . Form Capsule, Liquid, or Nasal Spray Duration 4 or 12 hours Side Effects Drowsiness, Upset Stomach Price to Consumer MSRP, Volume Discount, Promo Discount, Channels

    4. Marketing Efficiency Index

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