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Space Renovation Customization Vs Standardization

Keeping a balance between standardizing and localizing options for the buyers requires brands to consider their global customeru2019s needs while preserving their messaging and image.

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Space Renovation Customization Vs Standardization

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  1. Space Renovation: Customization Vs. Standardization Keeping a balance between standardizing and localizing options for the buyers requires brands to consider their global customer’s needs while preserving their messaging and image. Choosing the best hybrid standardization/customization approach for marketing a brand takes a mix of hard data, well-planned strategy and understanding your global customers. But how do you choose how much to shift toward one end of the spectrum or the other? Country-level differentiation involves a high level of customization. It is most appropriate when your company is offering wholly different products, pricing or campaigns for each country. This is full-fledged customization that requires a unique marketing strategy with its own content needs. Since SK Design is providing its interior designing services in more than one country, customizing their renders makes a client feel happier and heard. Customers receive a more authentic brand experience with the customization option, which generates positive credibility in-market. Here is what a client of SK Design has to say about their experience with their team: “I loved working with SK Design Interior Design in my beauty center project, I was very intense concerning the style I want to project to my clients, but SK Design team made it easy for me and finished the project on time, I definitely recommend them because every day I receive a lot of compliments from my clientele on the interior design.” -Nour Abou Faour, Lemon & Plum owner Hence, customers appreciate brands that understand them and their culture. Customization adds that all-important personal touch. When renovating a space, the buyers mostly trust the interior designers; however, asking them for their opinion when renovating helps you get an idea of what the user is looking for. If you are residing in Lebanon or Saudi Arabia and are planning to upgrade your residential or commercial space, get in touch with SK Design interior designers by sending them an email at info@SK- Touch.com

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