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Presenting Information. Ken Chui. Percent of users’ attention spent on the first result on the second page of a Google search result:. <1%. Attention span of a compulsive web browser:. 9 sec. www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm.

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Presenting Information

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  1. Presenting Information Ken Chui

  2. Percent of users’ attention spent on the first result on the second page of a Google search result: <1% Attention span of a compulsive web browser: 9 sec. www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm news.bbc.co.uk/2/hi/science/nature/1834682.stm nexus404.com/Blog/2007/03/29/goldfish-fat-fryer/

  3. Are there rules? • Information-ink ratio • Picture superiority effect • Empty space • Contrast • Repetition • Alignment • Proximity

  4. Maximize information, minimize ink/noise Garr Reynolds (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery

  5. Pictures > words • I love pastry • Pastries are sweet baked goods made of dough • They come in many varieties • with jelly • with fruits • with whipped cream… • They come in different colors and shapes • However, they are usually high in fat and sugar; don’t eat too much http://www.morguefile.com/ http://www.flickr.com/creativecommons/

  6. When overcrowding happens, think 3x3 Garr Reynolds (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery

  7. Safe intakes of garlic supplement • Garlic has been used in the diet of humans for centuries. Ancient medical text from Egypt, Greece, Rome, China, and India include prescribed medical applications of garlic. Today garlic is thought to have numerous health benefits including reducing the risk of cardiovascular disease and cancer, stimulating immune function, and restoring physical strength Safety of Dietary Supplements for Horses, Dogs, and Catshttp://dels.nas.edu/dels/rpt_briefs/satety_of_dietary_supplements_final.pdf

  8. Safe intakes of garlic supplement Presumed safe intakesmg/kg body wt. Historic safe intakesmg/kg body wt. 90 15 Horses 56 22 Dogs 17 Cats N/A

  9. Light & dark; big & small Garr Reynolds (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery

  10. Font size reference Font 10 Font 15 Font 20 Font 25 Font 30 Font 35 Font 40 Font 50 Font 60 Font 10 Font 15 Font 20 Font 25 Font 30 Font 35 Font 40 Font 50 Font 60

  11. Color reference

  12. Repeated elements

  13. Aligning and grouping texts Garr Reynolds (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery

  14. Group wisely and avoid clutters Survived juvenile birds Perished adult birds Total length Total length Wing span Wing span Survived adult birds Perished juvenile birds Total length Total length Wing span Wing span Sparrow data, Statistical Sleuth

  15. Group wisely and avoid clutters Juvenile Total Length (mm) Adult Survived Perished Wing Span (mm) Sparrow data, Statistical Sleuth

  16. Books and websites for inspiration http://www.slideshare.net/ http://prezi.com/

  17. Enjoy, but think contingency Be completely present to the audience Imagine if there is a power outage Draft an elevator pitch Written handouts Plain paper Improve Hello, I love pastry.

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