Lift Every Voice and Read: A Personal Library for Every Child

1. Lift Every Voice and Read:A Personal Library for Every Child Emerging Leaders 2009 Team A

2. The King’s Advocates Sarah Evans Vonzell Yeager Lana Adlawan Yolanda Hood Marissa Alcorta Hayley McEwing

3. Working Together Virtually Asynchronously Synchronously

4. The Project Proposal A Marketing Campaign for the Coretta Scott King Book Awards

5. Two-Prong Marketing Approach To Adults To Children • Public Service Announcements • Home Library Webpage • Bibliographies for Children and Teens • Thematic Bookmarks • Bibliographies for Children and Teens • Thematic Bookmarks • The Coretta Scott King Book Club

6. Public Service Announcements • February: Black History Month • April: National Library Week • May: Children’s Book Week • June: Summer Reading Programs • September: Back to School • December: Holiday Celebrations Example: September: Back to School (Time: 30 seconds) As your children return to school this month, the American Library Association would like to remind you to request the Coretta Scott King Award books in your schools and at your local library. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective. Remember through the “Lift Every Voice and Read” campaign, all children are given the ability to explore the world and find themselves. This message was sponsored by the American Library Association.

7. Home Library Webpage • Suggested URL – www.ala.org/csk/homelibraries • Purposes • Inform and persuade why purchasing these books is important and fun • Assist site visitors in locating and purchasing award books • Offer supportive material related to literacy • Features free and unique greeting cards, postcards, and bookmarks

8. Greeting Card Example Front Inside Enjoy this Coretta Scott King award book as your very own!

9. Postcard Example Front Back

10. Accessible Bibliographies for Various Audiences Books For Children – Organized by Grade Level Books For Teens – Organized by Subject • Pre-K & Kindergarten • 1st and 2nd Grade • 3rd and 4th Grade • 5th and 6th Grade • Contemporary Fiction • Non-fiction & Biography • Fiction to pair with Non-fiction selections in classrooms

11. Thematic Bookmarks By Month • January: New Beginnings • February: Coretta Scott King Authors and Illustrators • March: He-roes / She-roes • April: Artistic Expression • May: Family • June: Sports and Action Stories • July: New Coretta Scott King Award-Winning Books • August: Friendship • September: School Stories • October: Telling Stories • November: History • December: Celebrations

12. Thematic Bookmark Example (May)

13. The Coretta Scott King Book Club • Participants join virtually or recreate locally • A club website provides supporting materials • Downloadable calendar • Downloadable stickers • Downloadable content from publishers • Book trailers • Discussion guides • Activities guides • Suggestions for building a personal award book library • Downloadable postcard invitation or evite

14. Additional Marketing Recommendations • Coretta Scott King Award brochure • Downloadable email signature image/logo • RSS feeds for the Coretta Scott King website/blog • A section of the website aimed at teachers and librarians •  A section of the website aimed at youth • Video book trailers/Coretta Scott King YouTube channel • Sharing stories section of the website • Monthly webcasts with authors