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Access to innovative Lead Users for Successful Technology Transfer Langthaler Gerrit

Access to innovative Lead Users for Successful Technology Transfer Langthaler Gerrit Vienna University of Economics and Business Administration. Inhalt der Präsentation. Forschungsfrage Lead User Definition Abgrenzungen Praxisprojekt Informationsquellen.

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Access to innovative Lead Users for Successful Technology Transfer Langthaler Gerrit

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  1. Access to innovative Lead Users forSuccessful Technology Transfer Langthaler Gerrit Vienna University of Economics and Business Administration

  2. Inhalt der Präsentation • Forschungsfrage • Lead User Definition • Abgrenzungen • Praxisprojekt • Informationsquellen

  3. Forschungsfrage:Welche Informationsquellen ermöglichen die Identifikation von innovativen Lead Usern im B2B - Technologietransfer? Schwerpunkt der Studie

  4. ForschungsfrageWelche Informationsquellen ermöglichen die Identifikation von innovativen Lead Usernim B2B - Technologietransfer?

  5. LEAD USER DEFINITION I“Lead users have new product or service needs that will be general in a marketplace, but they face them months or years before the bulk of the market encounters them.”Von Hippel, The Sources of innovation, 1988:106.

  6. LEAD USER DEFINITION ILead users have new product or service needs that will be general in a marketplace, but they face them months or years before the bulk of the market encounters them. Eric von Hippel, https://www.youtube.com/watch?v=jY6kGFLUBGc, accessed at 07.11.12

  7. LEAD USER DEFINITION II “Lead users expect to benefit significantly by finding a solution to their needs. As a result, they often develop new products or services themselves because they can’t or don’t want to wait for them to become available commercially.” Von Hippel, The Sources of innovation, 1988:106.

  8. Boeing Eric von Hippel, Lead User Project Handbook, 2008:99.

  9. Forschungsfrage:Welche Informationsquellen ermöglichen die Identifikation von innovativen Lead Usern im B2B - Technologietransfer? Schwerpunkt der Studie

  10. - Produzierende Unternehmen- In Österreich- Branche Mechatronik- Business to Business Abgrenzungen

  11. “Boeing is an example of a firm acting as a lead user when it develops machine techniques for new materials. In this case Boeing is a lead user because the machine innovations are for its own use. It is not intending to sell them.” Eric von Hippel, https://www.youtube.com/watch?v=jY6kGFLUBGc, accessed at 08.11.2012

  12. Praxisprojekt • Gesprächsvorbereitung • Interviewleitfadentechniken • bspw. Mindmapping • Gesprächsführung • Nachbereitung

  13. - Publikationen- Empfehlungen-Datenbanken Informationsquellen

  14. Eric von Hippel, https://www.youtube.com/watch?v=jY6kGFLUBGc, accessed at 10.11.2012

  15. - Publikationen-Datenbanken- Empfehlungen • Organisationen • Innovationspreise • Fachmessen • Neuere Recherchemethoden

  16. „In 1998, we could not Google a topic. We could not, for example, type in `wearable computing´ and get 225,000 hits. We found people by scanning journals and media and contacted them by telephone or, occasionally by email.”Eisenberg Ivy, Lead User Research for Breakthrough Ornanisation, 2011:56.

  17. Thankyou …

  18. ... andfor yourattention!

  19. gerlang @ gmx .net Thank you for your attention!

  20. Literaturverzeichnis • Von Hippel, TheSources of innovation, 1988:106. • Von Hippel, Lead User Project Handbook, 2008:99. • Eisenberg Ivy, Lead User Research for Breakthrough Innovation, 2011:56.

  21. Abbildungsverzeichnis • Abb.1: Eric von Hippel, https://www.youtube.com/watch? v=jY6kGFLUBGc, accessed at 07.11.12 • Abb.2: Eric von Hippel, https://www.youtube.com/watch?v =jY6kGFLUBGc, accessed at 08.11.2012 • Abb.3: Eric von Hippel, https://www.youtube.com/watch? v=jY6kGFLUBGc, accessed at 10.11.2012 • Abb 4:

  22. gerlang @ gmx .net Thank you for your attention!

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