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Alton Towers Resort

Alton Towers Resort. Business of Leisure. ALTON TOWERS RESORT AS A BUSINESS. Business-mania. In pairs, list as many different businesses as you can... You have 30secs... Go. What is a business?. A business is an organisation set up to offer goods

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Alton Towers Resort

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  1. Alton Towers Resort Business of Leisure

  2. ALTON TOWERS RESORT AS A BUSINESS

  3. Business-mania • In pairs, list as many different businesses as you can... • You have 30secs... • Go...

  4. What is a business? • A business is an organisation set up to offer goods and services to individuals and organisations that want them. • Goods: things you can touch • Services: things that people do for you or offer to you

  5. Merlin Entertainments Group • Alton Towers Resort is part of Merlin Entertainments Group. • The second largest leisure organisation in the world after Disney. • Leading name in location based, family entertainment which has seen the most successful and dynamic growth of any company in the sector over the last five years.

  6. Aims and objectives • All businesses have aims and objectives they need to meet to be a success. • Aims are overall goals that the business exists to fulfil. • Objectives are specific targets that need to be met to fulfil the aims. • A mission statement communicates the businesses’ values, vision, and purpose.

  7. Aims and objectives Businesses may have different aims that they need to fulfil to succeed: • To be profitable • To provide a service • To promote a cause.

  8. Merlin Entertainments Group’s aims • Deliver unique, memorable and rewarding experiences • Develop brands that are distinctive, challenging and innovative • Deliver the best financial returns in the sector • Demonstrate a record of growth in market share • Train committed and passionate employees to deliver fun, happy and exciting experiences • Deliver prompt, professional and exceptional service • Be an exciting company to be involved with.

  9. Values Merlin Entertainments Group has values that set out how the company should work to consistently deliver memorable experiences: All for One We are one group & one team We value differences We listen We discuss, we decide, we do We share success Forever Forward Always look ahead Always lead not follow Always push boundaries Always put safety first Always do the right thing That’s Entertainment Make it fun Be passionate & proud Be positive Believe in what you do Make a difference Facing Reality Keep close to customers Keep close to our competitors Keep close to the market And take responsibility

  10. Example mission statement Coca Cola “Our Mission declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Our mission is: • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference.”

  11. Example mission statement The Jeremiah Program “The Jeremiah Program, a broad-based collaborative community initiative, assists low-income mothers and their children to help themselves complete their education and achieve economic self-sufficiency through empowerment skills, access to affordable housing, child development services, health care, support services and meaningful employment. The Jeremiah Program mothers and children develop positive self-esteem and clarify their values on which to build a successful life.”

  12. Merlin mission statement “Merlin Entertainments Group is a leading name in location based, family entertainment. Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate, and it achieves this objective largely thanks to the commitment and passion of its managers and employees. Merlin’s brands, while being household names, will never fail to be distinctive, challenging and innovative. They will, in short, have attitude! They will deliver the best financial returns in the sector and demonstrate a record of growth in market share that will be unrivalled. In every respect and to every group of stakeholders Merlin will always be an exciting company to be involved with.”

  13. Making a profit • All of the goods and services that Alton Towers Resort provides cost money. • Examples of Alton Towers Resort’s costs include: • Staff wages • Raw materials • Advertising costs • Electricity/power costs To cover these costs, a business sells the goods or services it provides - this is known as income or revenue. The money left after all costs have been taken into account is the profit.

  14. Matching exercise Running costs Start-up costs Turnover Sales Gross profit Net profit

  15. Making a profit

  16. Making a profit

  17. Organisational structure • Alton Towers Resort has a decentralised structure which sets out: • Job roles • Levels of authority • Channels of • communication

  18. Functional areas

  19. Functional area definitions

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