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Media Pack 2012

Media Pack 2012. • Every week 202,000 adults tune in to TFM Radio. • TFM Radio and sister station Magic 1170 reach 269,000 people every week. • 101,000 25-45 year olds tune in every week for an average of 5.5 hours. • Our listeners are split 46% male and 54% female.

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Media Pack 2012

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  1. Media Pack 2012

  2. • Every week 202,000 adults tune in to TFM Radio • TFM Radio and sister station Magic 1170 reach 269,000 people every week • 101,000 25-45 year olds tune in every week for an average of 5.5 hours • Our listeners are split 46% male and 54% female • 48% are ABC1 and 52% are C2DE • Wayne Allen reaches 109,000 listeners between 6am-10am Source: Rajar/Ipsos MORI/RSMB. 6 months ending Apr 12

  3. 15+ 15-24 25-34 35-44 45-54 55+ Population (000s) 813 128 117 126 144 299 Weekly Reach (000s) 202 49 45 44 29 24 Percentage Reach % 25 39 47 35 20 8 Average Hours Listening 6.6 6.3 4.9 6.3 8.9 9.1 4 Week Reach 315 76 81 68 44 39 Percentage Reach % 39 59 69 54 31 13 13 Week Reach 401 92 95 83 55 57 Percentage Reach % 49 72 81 66 38 19 Source: RAJAR/Ipsos MORI/RSMB. 6 months ending Apr 12

  4. Our successful website enables our advertisers to communicate in an interactive and visual way. Many on-air advertisers now signpost listeners to the station website to engage with their brand. Combining radio and online significantly enhances response - 57% of people check things out on the internet after just hearing about them on the radio. Dec web stats www.tfmradio.com had 139,788page impressions per month, with 20,616 unique users for the month. source: Google Analytics

  5. We have an opted in e-database of 23,367 listenerswho regularly receive email communication from us.

  6. Media Pack 2011

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