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ICT untuk Wirausaha

ICT untuk Wirausaha. Prepared by : ari. Tujuan. Memberikan gambaran umum ICT yang dapat dilakukan untuk wirausaha Wirausaha mandiri melalui sebuah proses komunikasi terpadu . Strategy. Melalui sebuah strategi komunikasi yang cerdas dan efektif

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ICT untuk Wirausaha

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  1. ICT untuk Wirausaha Prepared by : ari

  2. Tujuan • Memberikangambaranumum ICT yang dapatdilakukanuntuk wirausaha • Wirausaha mandiri melalui sebuah proses komunikasiterpadu.

  3. Strategy • Melaluisebuahstrategikomunikasi yang cerdasdanefektif • MenetapkanobyektifdaritujuansosialisasiProduk secara terukur • Menggunakanpilhan media dansaranakomunikasi yang tepatdansesuaidengansegmentasiberkaitbidangProduk

  4. Target Market Komunikasi • Demografi: • All, Age: 17+ • SSE: ABCDE • Psikografi: • Rural and Urban People • SegmenProfesi • Pengusaha Pemiliklahan • Pelajar/Mahasiswa • Dan lain-lain

  5. Communication Strategy SebuahUsulan

  6. Strategy • Menentukan tema kampanye terpadu yang menarik dan penting untuk seluruh target market, misal: “Dengan cara kecil kami sendiri, kami akan membuat dunia menjadi tempat yang lebih baik” • Menggunakan jejaring pebisnis untuk mengkomunikasikan secara efektif kepada sebanyak mungkin target pemilih • Menggunakan sebanyak mungkin media pilihan (baik internal maupun eksternal untuk masing masing segmen.

  7. Tactics: 360° Synergy vertising New Media Marketing PR Wirausaha mandiri Out door BTL Event Merchandise Sponsorship

  8. Communications Channels Television Tre Radio Music property Direct Mail Merchandise Newspapers Home shopping Video games ConsumerContact Kiosks Events On-line Magazines Internet Cinema Multimedia cross-promotion Billboards Feature Film Trer, Dealer Incentives CD Rom Buses Self Vision

  9. Content and Creative Platform • Use both of product and emotional benefit. • Emotional benefit as core platform. • Product benefit: benefits as best solution for better teeth. • Emotional benefit: Healthy, comfort and sure with . • Proposed tagline: “Dengan cara kecil kami sendiri, kami akan membuat dunia menjadi tempat yang lebih baik”

  10. Media Strategy

  11. TV Program

  12. TV Strategy • Use “Lokal TV” as main TV Media • National TV as back up strategy • Personal Branding via talkshow • TVC use capacity as public figure • Content: How important “My Fun Product”for everyone.

  13. Radio Program

  14. Why Radio? • Unique medium with unique effects: personal, transitory etc. • Customize program for certain product • Low budget with relatively effective result • Lack of technical visual effect and complicated massege

  15. Radio spec • Use all ABCDE segment Radios national wide • Teens Radio: Prambors, MTV Sky • Female Radio: Female • Yuppies : Hard Rock, Indika • General : Sonora, Dakta

  16. Radio Program • All content creative about Product development and “My Fun Product” • Radio spot with product and emotional benefit approach match for all segmented target • Radio Time Signal with massage as the part of the content • Radio Talk show to introducing product to listener • Radio Quiz or Karaoke contest use Product Jingle and Product Tagline as password. Use product packaging as entry point to become quiz participants • Note: Difficulty for AB Class segment to applied this kind of program. Need Special Prizes to drive the response from AB segment

  17. Time Signal • Radio insertion program, appearing frequently in exact time. • Program anatomy : • Time Signal • Time Announcement • Massage from product • Sponsor spot • Time slot at minute zero or 30.

  18. Online and Socmed

  19. Why Online and Socmed? • Internet and socmed increasing usage • Perceived as AB Segment media • Product will perceived as modern and update product • Customize program for certain product and wide range of creative possibility • Low budget with relatively effective result

  20. Online and Socmed • Socmed activity with twitter and facecook • Interactive online quiz (puzzle or simple game) use product and brand as the main part of the game • Clickable Web banner with product and emotional benefit approach match for all segmented target to refers another interactive web. • Mini site about the campaign • Backup media for Radio and TV Program

  21. Print Media

  22. Print Media Campaign • Display in National newspapers and magazines • advertorial Type advertising program about the campaign • Back up media for web quiz and Radio program

  23. Thanks Lets Discuss!

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