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Session 4 : Copywriting Part 1

Session 4 : Copywriting Part 1. What Are We Coving in This Session?. Getting to Know Your Target Building Your Brand as an Authority Selling Your Story: Writing Part 1 The “ Hotseat ” Assignment. Getting to Know Your Target. Session 4: Copywriting Part 1. Getting to Know Your Target.

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Session 4 : Copywriting Part 1

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  1. Session 4: Copywriting Part 1 What Are We Coving in This Session? Getting to Know Your Target Building Your Brand as an Authority Selling Your Story: Writing Part 1 The “Hotseat” Assignment

  2. Getting to Know Your Target

  3. Session 4: Copywriting Part 1 Getting to Know Your Target The Goal Get to know, and understand your target’s problem better than they know it themselves. *During the Research Phase, you should have already answered many of these questions.

  4. Session 4: Copywriting Part 1 Getting to Know Your Target

  5. Building Your Brand as an Authority

  6. Session 4: Copywriting Part 1 Getting to Know Your Target

  7. Selling Your Story: Writing Part 1

  8. Session 4: Copywriting Part 1 Selling Your Story Starting Your Sales Letter The first section of your sales letter is ‘the story’ The goal of this section is to relate to your targets’ struggle, establish your credibility to solve the problem, and promise them a solution. This section primes them for the upcoming offer.

  9. Session 4: Copywriting Part 1 Selling Your Story: Step 1

  10. Session 4: Copywriting Part 1 Selling Your Story: Step 2 IMPORTANT: Do not yet talk about how you achieved your goal. You should only be giving a brief overview of your current accomplishments.

  11. Session 4: Copywriting Part 1 Selling Your Story: Step 3

  12. Session 4: Copywriting Part 1 Selling Your Story: Step 4

  13. Session 4: Copywriting Part 1 Selling Your Story: Step 5

  14. Session 4: Copywriting Part 1 Selling Your Story: Step 6

  15. The Hotseat Assignment

  16. Session 4: Copywriting Part 1 THE HOTSEAT Layout the Outline of your “Book” Find “Epic Pic” and Create Cover Create Side Images Create First Draft of your Product

  17. Questions?

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