Downtown Master Planning & Implementation

1. Downtown Master Planning & Implementation Linda K. McCarthy, Executive Director Missoula Downtown Association Missoula, Montana www.missouladowntown.com

2. The Downtown Master Plan • A comprehensive planning tool to provide framework for your downtown or city center.

3. Goals • Provide reasonable certainty and predictability for potential investors • Provide direction for positive change • Indicate how much and what type of development is appropriate • Guide day-to-day decision making • Suggest the impact of change over time • Provide visual definite of your downtown • Reduce blight and outlines historic character and preservation • Define obligation of stakeholders

4. Characteristics • Future-oriented • Focused on physical development • Geographically inclusive • Designated or permitted land uses • Development of public facilities • Analysis of transportation and circulation patterns

5. Process • Survey and analysis of current baseline data • Projections of future growth and change • Development of goals for future growth • Establishment of planning policies based upon goals

6. Review and Incorporate Other Plans • In Missoula: • Downtown Streets Plan • Riverfront Triangle Plan • West Broadway Corridor Plan • Arts & Culture Plan • Northside/Westside Neighborhood Plan • Southside Neighborhood Plan • Champion Mill Site Plan

7. Important Components for Consideration • Amenities & Streetscapes • Arts & Culture (Entertainment) • Business • Development • Downtown Parks & Open Spaces • Historic Preservation • Parking • Bike/Ped (Trails) • Public Markets & Gathering Spaces • Residential • Safety/Cleanliness • Tourism • Transportation • Urban Design • Vehicles • Wayfinding/Signage

8. Missoula’s Goals • Define the vision • Direct appropriate growth • Plan for future development • Draw public and private investment to downtown • Draw community interest and ownership • Improve efficiency and effectiveness of downtown organizations • Maintain and improve character and experience • Improve marketing position • Enhance quality of life for all

9. GETTING STARTED • Identify Stakeholders & Opinion Leaders • Define Elements of Your Plan • Land Uses • Retail • Residential • Office • Arts & Entertainment • Governmental • Educational • Medical & Institutional • Riverfront Development • Historic Preservation • Parking • Parks, Trails & Recreation • Public Spaces, Markets

10. GETTING STARTED • Urban Design & Streetscapes • Sidewalks • Street Furnishings & Landscaping • Street Lighting • Signage & Wayfinding • Infrastructure • Pedestrian Circulation • Vehicular Circulation • Technology • Utilities • Design Guidelines • Market Analysis • Redevelopment Opportunities • Business Recruitment & Retention • Tourism Development • Implementation Strategies, Costs & Timelines

11. Find the Resources: time, money, expertise • In Missoula • Funds for Planning = $450,000 • Fundraising = 96 contributors • Lead Organization = Downtown BID • Development of Steering Committee & Technical Advisory Committee • RFQ Process = 34 Firms • RFP = 17 of 34 invited • Interviews = 6 Firms • Successful Team = Crandall Arambulaof Portland, Oregon + 4 Secondary Firms • 12 months = Successful Firm Selection

12. Community Evaluationand Planning • In Missoula • 12 Months • Four Public Workshops • 35 Public Presentations • 85 Stakeholder Meetings • 1,200 Individual Attendees

13. Healthy Built Environment • Complete streets, sidewalks and bikeways • Safe places • Services and destinations within ¼ mile • Trails and connectedness • Access to parks, recreation sites & green spaces • Vital mixed-use city centers • Well-designed density • Appropriate mix of housing that is affordable • Opportunities to reduce vehicle miles traveled • Access to mass transit • Green buildings and design

14. RESULTS • Base Map & Written Overview of Existing Conditions • Overview of Opportunities & Constraints • Potential Land Use & Circulation Options • Draft Build-Out • Community Balloting • Summary of Preferences

15. RESULTS • Strategies for Development • Transportation System • Parking Development & Management • Retail Recruitment & Retention • Housing Development • Employment Development and Retention • Implementation Methodology • Regulatory Needs & Implementation • Approval

16. Approval process • Downtown Organizations • Missoula Downtown Association • Downtown BID • Missoula Parking Commission • Missoula Redevelopment Agency • Economic Development Organizations • Planning Board • City Council • County Commission • Other Organizations • Housing • Tourism • Transportation

17. IMPLEMENTATION • Mission Pillar for MDA with VP • MP Implementation Team • All Stakeholders Responsible • Each component taken up by different organizations • Strategic Advocacy • Front and center at all times • Annual Reports to Council & Others

18. What we’ve gained • A good, solid understanding of where the future of Downtown Missoula is headed. • A guiding tool for decision-making that helps our organization understand what we will and will not take up. • More investor and developer inquiries than ever before. • A better understanding of roles and responsibilities for many entities and a road map to get there. • Predictability & community awareness.

19. DOWNTOWN MASTER PLANNING & IMPLEMENTATION Linda K. McCarthy Missoula Downtown Association www.missouladowntown.com