Introduction

1. Creative Confidence Introduction Myths of creativity: Creative = Artistic “Creative Types” Creativity is a rare gift, enjoyed by few

2. Creative Confidence: Introduction • Creativity is as important • as literacy. • There is no word in the Tibetan language for “creativity” or “being creative”. The closest translation is being “natural”. • You don’t have to switch careers to work creatively.

3. Creative Confidence: Introduction Self efficacy Individuals who come to believe that they can effect change are more likely to accomplish what they set out to do. Bandura calls that conviction “self efficacy”. People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of failure.

4. Creative Confidence: Introduction We expect creativity in every role at Intuition. In fact, we rely on this creativity, and look to each other for inspiration.

5. Now what?

6. Creative Confidence: Chapter 1 Chapter 1:Flipping

7. Creative Confidence: Chapter 1 “Flip”: (v) changing from one mind setto another

8. Creative Confidence: Chapter 1 Design Thinking: Basis for Innovation A Fixed mindset is willing to sabotage long term success rather than expose a potential weakness A Growth mindset believes that change is possible. And even probable!

9. Creative Confidence: Chapter 1 • DESIGN THINKING: • The sweet spot • of three overlapping factors: • Technical factors: feasibility • Economic factors: business viability • Human factors: users perceptions Chapter 1:Flipping

10. Creative Confidence: Chapter 1 Steps for Innovation: Inspiration: Go find it. Watch. Ask. Interview. Question. Synthesis: Find patterns. Categorize solutions. Translate. Reframe. Ideation and Experimentation: Consider divergent options. Implementation: Refine through many cycles.

11. Creative Confidence: Chapter 1 Let’s hear a story! Better yet, let’s color while listening! Got your crayons? Okay. As the story unfolds, draw a line from one point on your sheet to the next. (Later, we will see what you made.) For now, just listen to the story…

12. The Story - Invention • Doug Dietz, 24 yr veteran of GE Designer and development lead of high-tech medical imaging systems • Develops a multimillion dollar MRI system, which was submitted for an International Design Excellence Award • Visits the hospital during the installation of his MRI scanner and observes a patient coming in for a scan • The patient was a frail young girl, scared, tightly holding her parents’ hands • The technician calls an anesthesiologist. What?!?

13. The Story - Realization • Doug learned that 80% of pediatric patients are routinely sedated, because they are so terrified of the machine that they could not lie still. • As Doug witnessed the anxiety and fear his machine caused among the most vulnerable patients, the experience triggered a personal crisis for him that changed his perspective forever. FLIP! Rather than an elegant design, he saw a huge, scary, noisy machine you have to go inside. • He returned home and told his wife that he had to make a change. • He started by signing up for an executive class at Stanford’s dSchool with a goal to make MRI’s less frightening for children. • He began to thinkabout a human-centered design and began to grow hiscreative confidence.

14. The Story - Innovation • Dougobserved, discussed, and collaborated with many different people, including users and managers from diverse industries. • Without significant resources, funding or support from his own company, he knew it was not practical to redesign theMRI machine. So he focused on redesigning the experience. • Doug spent time with children, child life specialists, experts from children’s museum’s and pediatricians, among others. • He then created the first prototype of the “Adventure Series” scanners: The Pirate Ship Experience. Making no changes to the scanner inside, the MRI room is completely painted from floor to ceiling with nautical designs and the new ship feels like an amusement park ride, complete with a wooden steering wheel to grip, an adventure tale to explain the loud noises of the machine at work– and treasure once the ride is over!

15. The Story - Innovation http://www.gehealthcare.com/promo/advseries/index.html

16. The Story - Success • The redesign dramatically reduced the number of patients that needed sedation. • Patient satisfaction scores went up to 90%. • The hospital and GE were happy as fewerpatients needed sedation, which increased the use of the MRI machines. • The greatest reward came when Doug heard from a mother whose daughter had just been scanned in the pirate ship. The little girl came over and tugged her mothers hand. “Mommy,” she asked, “can we come back tomorrow?”

17. “The minute that you understand that you can poke life and actually something will pop out on the other side, that you can change it, you can mold it, that’s maybe the most important thing. Once you learn that, you’ll never be the same again.” ~ Steve Jobs, 1994

18. Creative Confidence

19. Creative Confidence: Resources for experimenting Dallas office Pinterest boards: http://www.pinterest.com/DallasIntuition/ Dallas office wiki: http://intuition-dallas.wikispaces.com/001.+MAIN