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KFC Explosive Growth in China

Juli Hibler Luke Garrison. KFC Explosive Growth in China. Homogenization / Noitazinegomoh. The rapid globalization of fast food restaurants is due to homogenization (making them all exactly the same)

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KFC Explosive Growth in China

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  1. Juli Hibler Luke Garrison KFC Explosive Growth in China

  2. Homogenization / Noitazinegomoh • The rapid globalization of fast food restaurants is due to homogenization (making them all exactly the same) • Yum brands growth in China is due to its lack of homogenization, adapting to individual regional cultures

  3. Yum! China Growth • Then = 1987 1 KFC • Now = 3,000 stores, 650 cities • Family oriented • College student, skip class • Chinese Management • U.S. = Power / China = Divide power

  4. Going Local Workforce Supplies Menu

  5. Workforce • College Students • Most time first job • Skip Class • Video Game Breaks • Employee/Management • Like Family

  6. Supplies • Supply Chain • Ground up • Multiple vendors • Send farmers overseas • First KFC • Dark Meat

  7. Menu • Chinese style of eating • Many people sharing dishes • Healthy Choices • Eliminated Supersize Items • Reduced number of Combo meals • Support exercise programs • Kids • Employees

  8. http://www.youtube.com/watch?v=R9lJR5J2GSM&feature=related

  9. Hofstede’sCulturalDifferences

  10. Hofstede’s 5 Dimensions China and US

  11. Decision Making Power • Hiring Local Managers • Humble Sam Su’s leadership success

  12. A KFC Marketing Mishap • http://www.youtube.com/watch?v=iTyOPc8MGbw

  13. Sources • http://knowledge.insead.edu/KFCinChina090323.cfm?vid=195 • http://chinabevnews.wordpress.com/2011/11/19/kfcs-radical-approach-to-china/ • http://topthinkest.wordpress.com/2011/07/18/be-aware-chinese-culture-in-business/ • http://money.cnn.com/2011/01/19/news/companies/thebuzz/index.htm

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