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Chapter 14: Writing Headlines

Chapter 14: Writing Headlines . Teaser and Teller Headlines . Teller- gains the reader’s attention by clearly and concisely summarizing the story Teaser- arouses curiosity or by entertaining readers A teller should always follows this A teaser is accompanied with feature story

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Chapter 14: Writing Headlines

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  1. Chapter 14: Writing Headlines

  2. Teaser and Teller Headlines Teller- gains the reader’s attention by clearly and concisely summarizing the story Teaser- arouses curiosity or by entertaining readers A teller should always follows this A teaser is accompanied with feature story Typefaces often mirror the content of the story in an attempt to entertain

  3. Getting the Words To Fit on the Page Have to fit Computer systems help with this (indesign) Don’t squeeze or don’t cut to short Make sure it makes sense

  4. Kinds of Headlines One line headline- single, unknown Usually a teller Two line head line is one sentence broken in two lines Three-line headline is broken into three line, usually tellers Deck- secondary headline that is under headline, usually teller Hammer- short phrase or single word that is bigger than headline

  5. Writing a Teller Requires thought and care Be accurate, no specific facts Be informative Be fair Don’t not put anything in headline not in story

  6. Construction Rules Use of past tense verbs accepted Avoid padding ( A, and, the, their, his, or her) Use of “the” is necessary Use active verbs in tellers Omit “to be” Active voice Present tense to describe past events

  7. Separation Avoid separating: Preposition and its object Parts of the same verb Parts of names that belong together Abbreviations Noun and its adjacent adjective

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