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Fiksu

Fiksu. José María García. Fact sheet. Fiksu = smart (in Finnish) Boston, MA based marketing technology company Offices in San Francisco and London Funded in Dec. 2008 as Fluent Mobile, Inc. CEO & founder: Micah Adler Acquired funding: $16.7M (venture round, series A, series B)

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Fiksu

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  1. Fiksu José María García

  2. Fact sheet • Fiksu = smart (in Finnish) • Boston, MA based marketing technology company • Offices in San Francisco and London • Funded in Dec. 2008 as Fluent Mobile, Inc. • CEO & founder: Micah Adler • Acquired funding: $16.7M (venture round, series A, series B) • Revenue: $4M • Employees: 105

  3. Some clients

  4. Products • Fiksu for Mobile Apps • FreeMyApps

  5. Cohesive mobile app marketing ecosystem

  6. Fiksu Programmatic Mobile Demand Platform • Technology foundation of Fiksu products • Media integration layer • Big data • Attribution • Optimization engine • Development APIs

  7. Fiksu Display • Run mobile user acquisition campaigns through ad networks • Attribution • end-to-end tracking • Find sources driving more performance • Access to virtually any ad network • Single point access to manage ad campaigns • Works with 3rd party tracking products • All data & reports can be accessed via Fiksu data API

  8. Fiksu Social • Facebook ads API integration • Interest mining to identify highly valuable users • Optimization technology to sustain large-scale campaigns • Automated budget controls • Also with Twitter, LinkedIn and Pinterest

  9. Fiksu Demand Side Platform • Real-time bidding: Google-Ad-X, MoPub, Nexage, Smaato • Single-pointentry and unifiedreporting • Servesright media to rightperson at right time and rightprice • Optimizationalgorithms to identifytargetingcombinations • Adjustbids and budgetallocation • Network agnostic

  10. Fiksu Incent • Define best value per user • Scale the user base • Enhance conversion and user engagement • Integrated with incentivized networks: Tapjoy, SponsorPay… • Access to Fiksu’s FreeMyApps • Real-time reporting

  11. Fiksu Attribution • Tracking and analytics solutions • Measures all key metrics: installs, clicks, ROI, retention… • Tracks in-app activities for loyal user analysis • Supports all mobile attribution methods • Data export and API Access • Real time interactive dashboard providing over 25 KPIs

  12. Fiksu Retargeting • Maximizes user engagement • Reactivate lapsed users • Reach highly targeted user segments via all media sources • Optimization to improve ROI • Deep linking to specific actions

  13. FreeMyApps • Get gift cards for free in exchange for trying free apps • Available in Google Play • Mobile Access for iOS

  14. Other services & available resources • Managed solutions • Sustained acquisition • Benchmark • Chart optimizer • Custom solutions • Lifecycle engagement • Fiksu services • Strategy and planning • Campaign execution • Opportunity analysis • Blog • eBooks, webinars

  15. Other services & available resources • Fiksu Indexes • App Store Competitive Index • Cost per Loyal User Index

  16. Thanks for your attention Questions?

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