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CORPORATE SOCIAL RESPONSIBILITY

Discover the essence of corporate social responsibility, its importance in balancing economy and environment, and explore socially responsible companies like Seventh Generation, Patagonia, and Great Mountain Coffee.

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CORPORATE SOCIAL RESPONSIBILITY

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  1. CORPORATE SOCIAL RESPONSIBILITY • Logan Hoskins, Perri Fine, Jessica Gonsewski, Madelyn Herbert

  2. WHAT IS SOCIAL RESPONSIBILITY • An individual or company has an obligation to benefit their community or society. • Acting in such a way as to not negatively affect those around you. • Embracing the responsibility of your actions. • Can be passive by not engaging in certain acts or active by directly participating in activities that move towards goals. • Experienced a popularity surge due to increase in ethical consumerism

  3. WHY IS IT IMPORTANT? • It maintains balance between the economy and the ecosystem. • While making money is not the principal concern, it is what keeps the process going. • Companies may focus on their workers, consumers, local communities, and the world. • If everyone does their part individually, then the pieces should fall into place for the bigger picture. • Brand loyalty and a large source of public relations building

  4. THE LEAST SOCIALLY RESPONSIBLE BUSINESSES

  5. SOCIALLY IRRESPONSIBLE COMPANIES

  6. WHAT MAKES THEM SOCIALLY IRRESPONSIBLE?

  7. THE MOST SOCIALLY RESPONSIBLE BUSINESSES

  8. SEVENTH GENERATION • Nation’s leading brand of household and personal care products that help protect human health and the environment • Mission: “to inspire a revolution that nurtures the health of the next generations.” • Products are healthy solutions for the air surfaces, fabrics, pets and people in the home and for the community and environment outside of it. Household Cleaners Botanical Disinfectants Hand washing Automatic Diswashing Paper Trash bags Laundry Detergents Fabric Softeners Laundry Additives Baby Free & Clear Diapers Training Pads Baby Laundry Baby Whipes Personal Organic Tampons Chlorine-free Pads Hand Wash Sold at local stores such as Kroger, Earthfare, Target, etc

  9. PATAGONIA • Mission: “to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” • To date they have given about $40 million in grants and in-kind donations to grass root environmental organizations

  10. GREAT MOUNTAIN COFFEE • #1 Corporate Citizen, as rated by the CRO.com, 2 years in a row • Green Mountain Coffee Roasters is dedicated to responsible energy use, reduction of solid waste, ecological packing initiatives and eliminating poverty and hunger in the communities that supply Green Mountain with beans. • Their fully compostable container coffee cup (which is made from corn) prevented over one million pounds of petrochemicals from entering out landfills and seeping into the earth. • One of the world’s largest sellers of Fair Trade Coffee.

  11. SPOTLIGHT ON 31 BITS • Taking Social Responsibility Above and Beyond

  12. WHATS HAPPENING IN UGANDA • 2 milliondisplaced • 1986 LRA began torturing individuals, burning villages, abducting children • LRA has recruited 66,000 youth • 1996 Ugandan government forced 1.8 million into IDPcamps • Filled with disease, poverty, malnourishment • Recently have been allowed to return home but found little hope • Growing need for actions to counter poverty, offer hope and establish sustainability

  13. THE FACE OF HOPE • Kallie Dovel traveled to Uganda in 2007 • Met women making paper beads but lacked a plan to market and sell them • Spent the next year dreaming up a concept of a development organization • was formed • In 2008 selected 6 women to buy from on a monthly basis • In just three years 31 Bits has grown to 99 women

  14. “A socially minded business designed to give internally displaced women in Northern Uganda an opportunity to counter poverty” • Committed to empowering women • Provide access to the international market • Enable women to earn an income to provide homes, food and education for their families

  15. Programs • HIV and Health Education • 1/3 are HIV positive • Guidance on how to stay healthy • Mental Health counseling • Vocational Training • Learn to set goals for the future • Foundations for business • Identify talents and skills • Individual business mentors • English Lessons • First opportunity to learn • Bi-weekly lessons • Finance Training • Learn to save, manage, budget • Personal bank account • Community Groups • Holistic approach • Weekly meetings

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