Blockchain Marketing Agency

1. ICO Marketing Agency What is an ICO (Initial Coin Offering)? An ICO or initial coin offering is a means to raise funds for a start-up or new idea, this consists of an organisation creating a token and distributing it online. This innovative crowdfunding model allows startups to bypass traditional early seed investment. This can also be referred to as an Initial Token Offering (ITO) or a Token Generation Event (TGE) Unlike traditional equity, buying a token does not necessarily entitle you to a share of the company, each token is unique and you must research the whitepaper for more information about the specifics of each blockchain project. Summary of ICOs: ICO stands for Initial Coin Offering. This fundraising event operates through the sale of crypto-assets or tokens to investors in exchange for monetary investment. Looking for the ICO Marketing Service ? Contact us. What is an STO? (Security Token Offering) A security is a broad classification that refers to any kind of tradable asset. The legal definition of a security varies by jurisdiction. When assessing the likelihood of an investment contract being considered a security, the United States Howey test is a broadly used mechanism. According to the SEC in the US, an investment is a security if it involves “an investment of money. And a common enterprise. With the expectation of profit, primarily from the efforts of others.” Through ICOs, STOs and crowd sales, investors have access to a wide variety of securities tokens, ranging from coins backed by precious metals to tokens redeemable for tangible assets. Summary of STOs: STO stands for Securities Token Offering This fundraising event operates through the sale of crypto-assets or tokens to investors in exchange for monetary investment. This is liable to fall under a considerable amount of regulation compared to an ICO Launching a Successful ICO Classify Your Token As An Asset

2. When considering to hold an ICO, there are two broad areas that you must first consider. Are you issuing a utility token or a security token? A utility token will provide access to a product or service (Failing the Howey test) A security token is an investment (passing the Howey test) Having a clear picture of which path you will take from the start will save countless legal hours down the line. This plays a role when promoting your token as there are many restrictions when marketing a security around the world. Looking for the ICO Launch , Tokyo Techie as a ICO Marketing Agency will give you the Best services. ICO Pre-sale & Private Sale These are token sale events designed to raise funds prior to the main crowd sale. What is a Private Sale? A Private Sale event usually consists of founders and core team members conversing with their advisors and pitching the project to crypto funds, VCs and angel investors. What is a Pre-Sale? A Pre-Sale event can be used as a means to test and validate whether crowd investors will invest or not. A pre-sale is also a way for projects to raise funds to cover expenses for the crowd sale. Some ICO expenses may include: Smart contract development Paid Advertising (e.g. PR, social media marketing, paid advertising) Recruitment Hosting Events Create A Whitepaper That Attracts Investors The first step when launching a successful ICO is to create an ICO white paper. Generally, this whitepaper includes: Information on the project (start/finish date) and key milestones What the project will do upon ICO completion Capital needed to begin the project

3. Token allowance and division The aim of this whitepaper is to tell the story which defines the business problem and solution while offering beneficial insights and value to potential investors during the ICO period. To get a complete knowledge on Blockchain Marketing Service, Contact us. A Lead Generating Website For Your ICO If you already have a website, alter the homepage or create a page specific to the ICO crowd sale, this page should include: ●A call-to-action (CTA) section that guides investors to become whitelisted, verified or participate in a sale stage. ●Social and community links: Facebook, Reddit, Twitter, LinkedIn, Bitcointalk, YouTube, etc. ●Papers: white papers, presentations, and any other materials that potential investors may be looking for. ●A detailed overview of the project. Include all the project details. People want to know everything they can about a potential investment. ●Token sale terms: pricing, data on the total token supply, purchase methods, token distribution, fund allocation etc.. ●Roadmap/ Token sale timeline. ●The legal section where all related issues are covered. ●Team/founders and/or advisory board. Use photos of your team and add links to their LinkedIn or other social accounts to provide some level of authenticity. ●Partners. Show investors who have already supported your project. ●Press and media. Demonstrate to contributors what others say about you by citing sources or adding links to relevant articles. This should not be ‘set and forget’, your website should be a live document of partner updates, press announcements and updates on project progress/key milestones. Now that you have a website, next you need to track everything!! The easiest way to set this up is with Google Tag Manager (GTM), this will allow you to add many different tracking pixels without the need for a developer. Get a Complete idea on the Blockchain Marketing , Tokyo Techie is the best Blockchain Marketing Company in India. Some of the most popular social media platforms for blockchain and cryptocurrency are: Linkedin Twitter Reddit Facebook Bitcointalk

4. Steemit Looking for the ICO Marketing Services for your Company ? Contact us. How To Promote An ICO? Building an initial community with a whitelist A successful whitelisting campaign will build an initial community of members who are interested in your project. Building a whitelist facilitates engagement, builds an email list, strengthens social channels, generates awareness and creates urgency around your ICO. What is a whitelist? A whitelist is ‘an exclusive list’ of potential contributors who have expressed explicit interest in an ICO by sharing some of their personal information in exchange for being the first to have an opportunity to contribute. This means that the whitelist contributors will have the greatest chance receive tier 1 bonuses. How to create an ICO whitelist? This can be carried out on a first come, first serve basis – As people sign up to the list, they receive a chronological position in the whitelist, so that when it is full, no more whitelist applications will be registered. Alternatively, a ‘Proof-Of-Caring’ stake can be used – Your position in the queue is determined by proof of your contributions to the community. Meaning that position 1 has made the most contributions and so on, in descending order. This means that when the whitelist is full, there is still an opportunity to ‘earn’ a position on the whitelist by making community contributions, such as: Referrals to the whitelist Social Posts/Shares Posts in groups and forums Reviews (Video/blogs) Github contributions Guest posts on blogs Cryptocurrency Search Engine Optimisation (SEO) & Guest Blogging If implemented correctly, SEO can hold tremendous value for improving the long term growth of an ICO. Hire ICO Marketing Agency for complete knowledge of the Cryptocurrency marketing. SEO Content

5. Easily the most important resource for any businesses website. Well optimised content will become visible in Google search results and appear in front of your target audience that may be interested in investing in your ICO. As well as publishing on your own site, sharing content to social media will reach a larger audience. Disadvantages Time consuming and costly. Link Building Every time your ICO website is mentioned through a link on another website, Google will increase its domain authority. From Google’s point of view, a website that has high authority levels also has high popularity levels. This is a big factor in determining your websites Google page rank. An idea of what Google page rank looks for can be seen in HubSpot’s website grader or using Moz Open Site Explorer DoFollow Links If you’re lucky enough to have a link to your site featured on another website, you should be keen to find out if that link is ‘dofollow’ or ‘nofollow’. Dofollow: Give link juice and allow humans and search engines to follow the links Nofollow: Don’t give link juice and only allow humans to follow.* **Note, if the link is placed at the bottom of the page, it will carry less weight than a link placed towards the top of the page. etc… Internal Linking SEO An internal link is simply a link on one page that directs the user to a related page. Internal links are generally used for: ●Creating an easier navigation system for users on a website ●Establishing a site or page hierarchy ●Spreading link value around websites SEO Audit SEO audits are incredibly insightful, especially to new businesses that want to get a step ahead of their competitors. SEO audits will also outline how to; ●improve search result rankings, ●build website traffic and ●increase the amount of ICO investments you receive. Looking for enhance your online business ? Tokyo Techie as a ICO Marketing Service will help you. Using An Airdrop To Generate Awareness

6. An Airdrop Campaign? Airdrops are a marketing tactic used by crypto projects to award free tokens to registered users of a specific blockchain (e.g. Ethereum) or active promoters of the project. (e.g. sign up and share on Twitter to participate in Airdrop) An airdrop is a mechanism for seeding network adoption — by giving people tokens for your project, it’s more likely that they will both learn about your project and participate in the community. Another reason is to achieve a greater breadth of distribution of token holders, by making sure they don’t just start in the hands of the founding team, project advisors and those who bought into the token sale. How to run an ICO Airdrop Airdrops are created through the development of a smart contract. You will need a smart contract developer to complete this for you. One important point to note is that the airdrop smart contract must include two pieces of information: ●Array of addresses to send tokens to ●Number of tokens to be sent Promote an Airdrop? 1.First and foremost, before you even consider doing an airdrop make sure that you have a website and that your marketing channels set up correctly (discussed previously Twitter, Linkedin etc…). 2.Define what you want to achieve with this marketing tactic. (e.g. grow Telegram channel, Twitter audience etc..) 3.Define what this is worth to you. When choosing how much tokens to allocate to your airdrop, you must also consider the opportunity cost of not being able to sell these tokens during a sale stage. How Much Does An Airdrop Cost? Airdrops on Ethereum have known to become increasingly costly due to the transaction fees (GAS) involved. Here are two things to consider when evaluating the cost of an airdrop 1.Transaction fees. 2.The total value of tokens you are giving away. List Your Project On ICO Listing Sites & Calendars

7. Investors carry out searches, looking for the best ICO listing sites and subsequently will browse these sites looking for the next best ICO to participate in. ICO calendars provide an ongoing list of current and upcoming ICOs. In order to make potential investors and the rest of the community aware of your project, it is important to submit an ICO to an ICO calendar. What do you need to get listed on an ICO calendar? Generally, you need to include: ●Project Name ●Token Details ●Project summary (including start and finish date) ●ICO Website ●Position/involvement within the project and contact information Promote ICO With A Bounty Campaign What are ICO bounties? ICO bounties are rewards (e.g free coins) given by ICO startups to individuals for completing tasks such as: ●Reporting bugs within the site ●Promoting the ICO on social media, within cryptocurrency communities or writing a simple blog about the ICO The aim of an ICO bounty campaign is to generate a level of hype and awareness around the blockchain startup and their ICO. The benefit of following a guide to ICO bounty campaign will help reduce spend on paid promotion and assist in developing a loyal community around the product or service. Pramote your business with Cryptocurrency Marketing Agency.