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The appeal of a short message cannot be ignored. Texts are short, as their name suggests, and this is a guarantee that they will be read by your customers or customers.
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Bulk SMS – What makes it an Effective Marketing Tool? The appeal of a short message cannot be ignored. Texts are short, as their name suggests, and this is a guarantee that they will be read by your customers or customers. The same aspect makes it the real marketing tool for all kinds of companies. With the help of Bulk SMS, companies and entrepreneurs can send messages in large quantities to hundreds of thousands of customers in a fast and efficient way. These bulk messages are usually sent extensively by the marketing industry to pass on various types of information, such as discounts, special offers and freebies to their customers. The popularity of this in India is increasing because of its handy, simple and reliable nature. A simple telephone message can effectively transmit the information, which may not be possible, otherwise because the recipient is in an important meeting or his phone is unreachable. A simple message can transfer information without wasting anyone's time. Because they are reliable and cost-efficient, many entrepreneurs have already started using Short Messaging services to market their products
and services. SMS marketing refers to a type of mobile marketing that uses the short message as an efficient tool for promoting products and services. Marketing via short messages helps in obtaining guaranteed results. This is because the liberation rate is around 70% compared to television, direct mail and radio. In addition, more than 90% of customers are liable for reading the message and this is because the mobile phone has become a trusted partner for customers because it always carries it with them. Unlike other forms of advertising, you do not have to spend time promoting your products when it comes to this type of marketing. This can be done by a reliable company that sends thousands of Bulk SMS to customers in a short time. These can be sent easily and this makes it an affordable marketing technique. It also saves time, generates direct sales and improves customer relationships. This helps you keep in regular contact with your customer and prevent you from losing potential customers. In this way, customers can be informed on a regular basis about a new product launch, special offers and other crucial product updates. You do not have to send individual messages to all customers, but send a specific update to thousands of them using a single click.