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definition • In simple word e-commerce is online marketing of products. • E-commerce deals with the selling and purchasing of product via web. • E-commerce includes online business to business transactions as well as business to customer transactions.
Advantage of e-commerce- • Products can easily find. • It is very quick procedure for buying and selling of products. • Get 24x7 and better quality of service. • It will easy to use and manage. • It provide a superior catalog of products. • You can quickly compare the products and its price.
Types of e-commerce- • (B2B) business to business • (B2C) business to consumer • Mobile-commerce
Business to business • In B2B both the parties are businesses. This type of e-commerce is huge because its volume and value is very large. In B2B one company sell their product to other company in which pricing and discount will apply. • Example- steel industry.
Business to consumer- • In B2C model there is one retailer and one consumer in which company sell their products online to consumer. • Example- amazon, flipcart.
Mobile-commerce- • M-commerce is the next generation e-commerce. • M-commerce is quite different from any traditional e-commerce. • M-commerce includes the purchasing and selling the products through the mobile or any handheld devices such as notebook, laptop. • It also include the bill payment, online banking and transactions.
Element of e-commerce- • Website • Merchandise • Catalog • Customer support • Order fulfillment • Inventory • Logistics • marketing