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DEPARTMENT PRICING STRATEGY & FEE SCHEDULE City Council - Finance Committee March 12, 2012

DEPARTMENT PRICING STRATEGY & FEE SCHEDULE City Council - Finance Committee March 12, 2012. Mission Statement. Fiestas Patrias Celebration. The Human Services and Recreation Department is responsible for: human services, recreation, neighborhood linkages and related activities

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DEPARTMENT PRICING STRATEGY & FEE SCHEDULE City Council - Finance Committee March 12, 2012

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  1. DEPARTMENT PRICING STRATEGY & FEE SCHEDULE City Council - Finance Committee March 12, 2012

  2. Mission Statement Fiestas Patrias Celebration • The Human Services and Recreation Department is responsible for: • human services, recreation, neighborhood linkages and related activities • The Department is committed to: • building and maintaining partnerships to protect, promote and restore the personal welfare and well-being of residents and neighborhoods, especially those with limited resources

  3. Key Aspects of Pricing Strategy Happy Feet For Kids • Council indicated preference to adjust user fees rather than eliminate programs • Applies to recreation programs • Modest fee increases over the next 1-4 years • Proposed Passport to Fun Youth Scholarship • Increases participation in leisure classes • Carries forward existing residency policy • Enhances programming opportunities

  4. Key Aspects of Pricing Strategy (cont.) Jujitsu Class For Youth • Reduces reliance on the general fund • Continue to offer free or low cost leisure activities • Proposed to go into effect July 2012 • Improved quality of programs: • Customer focus • Investment in staff Increased training opportunities • Marketing programs to community Creates broader awareness Uses needs assessment to direct services going forward

  5. Current Cost Recovery Olympic Style Boxing Class • Currently the Department recovers 10% of the costs for recreation services

  6. Pricing Policy Comparison Villa-Parke Youth Soccer League Other municipalities similar in size and demographics of Pasadena have recovery rates of 25% to 40%

  7. Core Services Seniors Arts & Crafts Class Fall Festival “ESSENTIAL SERVICES” • programs, services and facilities the agency must provide and/or • are essential in order to capably govern the municipality • failure to provide a core service at an adequate level could result in negative consequence

  8. Levels of Benefit a Customer Receives Afterschool Playground Program • Public services provide all users the same level of benefit (parks and community centers) • Merit services provide benefit to both the community and individual (classes) • Private services provide benefit to the individual and typically specialized (facility rentals)

  9. Activity Registration Analysis Jefferson Park

  10. Activity Registration Analysis Summer Camp Analysis

  11. Program Pricing Analysis—Summer Camp Flag Football Tournament Arts and Crafts 11

  12. Program Pricing Analysis—Summer Camp (cont.) Toddler & Me Class

  13. Proposed Department Cost Recovery Adaptive Recreation Program • Department proposes to increase its cost recovery to approximately 20% in 2012-13

  14. Pasadena’s Passport To Fun—Youth Scholarship Program Yoga Class • Financial assistance for youth 17 and under • Qualification based on free and reduced lunch schedule • Policy to come before Rec & Parks Commission and Council in April 2012 • Pricing recommendations include a tier structure: • Third Tier – Fees as Proposed • Second Tier -- 50% reduced price • First Tier – Free ( applies to camps, after school program and neighborhood camp or on emergency basis)

  15. Capital Maintenance and Improvement Funds Running Roses Track Meet • Capital Improvement Fund • Capital Maintenance Program

  16. Questions

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