1 / 9

Success Through AdWords: Start from the bottom. Get to the top.

Success Through AdWords: Start from the bottom. Get to the top. The issues. Small PPC presence Low volume of leads from AdWords. The work. Rivermark Community Credit Union was given the opportunity to increase PPC spend as they worked to generate leads for new account sign ups.

snow
Download Presentation

Success Through AdWords: Start from the bottom. Get to the top.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Success Through AdWords: Start from the bottom. Get to the top.

  2. The issues • Small PPC presence • Low volume of leads from AdWords

  3. The work • Rivermark Community Credit Union was given the opportunity to increase PPC spend as they worked to generate leads for new account sign ups. • PPC Essentials was tasked with: • Rapidly increasing paid search spend • Driving an increased level of paid search traffic onsite • Increasing lead quantity and quality

  4. The Solution • Tasked with rapid expansion, PPC Essentials built out a strategy designed to quickly boost traffic and lead generation volume while maintaining cost per acquisition levels. • This expansion strategy was built around: • Creating campaigns targeting credit union user segments • Implementing enticing ad copy throughout the account • Setting a systematic geo-targeting radius

  5. The Results • Monthly Leads • Improved by 757%

  6. The Results • Monthly Click Through Rate • Improved by 238%

  7. The Results • Monthly Average Cost Per Click • Decreased by 149%

  8. What are they saying? • "PPC Essentials has been a valuable extension of our marketing team and integral part of our successful digital marketing strategy. " • - David Noble, Vice President of Marketing

  9. Recap • After dedicating an important part of its marketing budget to paid search, Rivermark Community Credit Union was able to drastically improve lead quantity figures as they worked to register new credit union members.

More Related