1 / 8

U.S. Marketers Say Hola ! to Hispanic Consumers

U.S. Marketers Say Hola ! to Hispanic Consumers. BA 496 October 6, 2010 By: Heidi Kelso Stephanie Myers Alexa Carey. Advertising to Hispanics. Companies are spending more money on marketing towards Hispanics. General Mills.

snow
Download Presentation

U.S. Marketers Say Hola ! to Hispanic Consumers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. U.S. Marketers Say Hola! to Hispanic Consumers BA 496 October 6, 2010 By: Heidi Kelso Stephanie Myers Alexa Carey

  2. Advertising to Hispanics • Companies are spending more money on marketing towards Hispanics

  3. General Mills • In 2009, General Mills launched an advertising campaign targeting the Hispanic population • GM tripled its spending on Spanish-language TV to more than $35 million

  4. General Mills • In 2009, General Mills also launched a website campaign called "Que Rica Vida" • It targets Hispanic families and focuses on family wellness and nutrition

  5. Recent Commercials Directed towards Hispanics • Cablevision • Nido • Shamwow

  6. Why companies are directing their marketing to Hispanics? • More likely to buy brands that are advertised on TV • Spending more on packaged goods • Spend a greater percentage of their income than the rest of the U.S. Population • Hispanic spending power has increased to $700 billion • Hispanic population is likely to continue increasing

  7. What we learned • The Hispanic population is growing rapidly and marketers are recognizing their impact in consumer spending • Because of this growing population, more companies are likely to expand their marketing efforts towards the Hispanic population

  8. Bibliography • http://www.quericavida.com/Default.aspx • http://www.businessweek.com/magazine/content/09_16/b4127076302996.htm?campaign_id=rss_innovate • www.youtube.com

More Related