Trend Micro Worry-Free Business Security 6.0 Reseller Training

1. Trend MicroWorry-Free Business Security 6.0Reseller Training James Walker Product Marketing Manager SMB EMEA

2. Agenda • Launch Dates • Problem (pain points) • More Threats, Riskier Behavior • New, Smarter Approach • Worry-Free Business Security 6.0 • Summary • Appendix Classification

3. EMEA Launch 19th May • EMEA Marketing Launch 19th May • English - 1st June – Available on update centre for download, WFRM 2.1 English also available • German, French - 5th June – Available on update centre for download, WFRM 2.1 French and German also available • 5th June General Availability for Purchase - English, French and German • Download availability – Italian, Spanish, Polish and Russian – 24th July – Launch beginning of September 9/11/2014 3 Classification

4. Small Business (under 100) Security Pain Points Classification

5. Security #1 Investment For SBs Q: What are the top five IT applications that your organization will invest in over the next 12 months? (N=307) Top SMB IT Applications Security Office and personal productivity applications Security, #1 App Invest Next 12 Month’s Industry-specific Applications Email Document Management Customer Relationship Management (CRM) Accounting and Budgeting Content Management Collaboration Software Business Intelligence (BI) or analytical applications Enterprise Resource Planning (ERP) HR and Workforce Planning Portals Supply Chain Management (SCM) Video Conference B2B/B2C Services Instant Messaging 0 20 40 60 80 100 120 140 160 180 Gartner Summit Events North America, 2008

6. Threat Numbers Increasing In Volume And Complexity 855 New unique malware samples per hour. ...and growing

7. Complexity Factors- Patterns Deploy More Often 26,598 16,438 10,160 6,279 3,881 2,397 1,484 799 205 57 Projected increase in unique threat samples PER HOUR 2007 2009 2011 2013 2015

8. Risky Behavior Despite Increased Threats Over Half Employees Browsing Non-work Related Sites Q: Which of the following activities have you done while connected to the Internet through your company’s network?  indicate significantly significant differences between size brackets or between desktop and laptop users within countries. (z-test/t-test at 95% confidence interval). 2008 Corporate End User Study

9. Key Smart Protection Network components in Worry-Free Business Security 6.0 Web Threat Protection and email reputation New, Smarter Approach to Security Smart Scan- New! Smart Feedback- New! Classification

10. Smart Protection Network- Web Threat Protection and Email Reputation Web Threat Protection- stop web threats before reach business 50 Million IP, URLs Per Day Email Reputation*- stop spam before it reaches business Stop 95% Spam *- Advanced edition Classification

11. Smart Protection Network Smart Scan – New in 6.0 Local Security Server More effective protectionLess impact on performance Extends the effective life of hardware 80% pattern file 20% pattern file Classification

12. Smart Protection Network Smart Feedback– New in 6.0 Customers Respond Quicker To New Threats Customers Customers Automatically feedback security-related events Classification

13. Smart Protection Network Vs. No Smart Protection Network Summary

14. Worry-Free Business Security 6.0 Classification

15. Worry-Free Small Business Solutions Classification

16. Worry-Free Business Security 6.0 Classification

17. Key New 6.0 Feature/Update List

18. 7 Groups with 90 Categories URL Filtering Keep Employees Safe, Focusedand Increase productivity Classification

19. Partner Benefits • Focus on high value-add tasks • Reduce malware-related tasks • Enhance trusted advisor status • More security and productivity (URL filtering) • Maintain high customer satisfaction • More effective protection; faster scanning, quicker updates • Reduce learning curve • All-in-one malware, anti-spam solution protects customers • Invest with the right strategic security partner. • Hosted management console exclusive for partners

20. Competitor Differentiation

21. Trend Micro Tops The Competition, Beating Symantec And Mcafee “…Worry-Free Business Security, at each point, proved to be the better solution …” – West Coast Labs Classification

22. Top Reasons To Choose Worry-free Vs. Key Competitors • No Web Threat Protection • How to stop threats from the web before they reach PCs? • No Smart Scan • How to continually keep endpoints constantly updated against new threats , providing faster scanning, while minimizing impact on PCs over time? • No URL Filtering • How to provide more protection vs. web threats and help productivity? • No multi-layer spam protection • How to stop spam before reaching Exchange servers and locally protect Exchange servers? • No central manageability for customers (WFRM support for partners) • How to manage multiple customers using multiple products from single console?

23. Direct and FREE Upgrade from Previous Versions NO NEED TO “RIP AND REPLACE” (UNINSTALL, AND REINSTALL).

24. IMHS Advanced included in Worry Free Business Security Advanced • From 5th June all NEW purchases of Worry-Free Business Security 6.0 will include IMHS Advanced instead of the Standard version – Approx 10% price Increase • New features include • Inbound and outbound email scanning • Greater policy and content controls • 50MB email file size limit • Ability to add on email encryption • We are still working on process for upgrade to IMHS at renewal time • Existing customers within maintenance will NOT be able to upgrade at this time.

25. Promotions during launch • Free IMHS Advanced upgrade key with all purchases of Worry Free Business Security Advanced during launch weeks 19th May to 5th June. Details of dealcode to be sent out shortly. Check with Distributor. • Further promotion to be run from 5th to end June. Details still to be defined. Will be communicated shortly.

26. Worry Free Remote Manager update • Support for Worry-Free 6.0 • English 1st June • French and German – 5th June • Will now also support IMHS – InterScan Messaging hosted security • Extending value to you as resellers • SecureSite and Worry Free Hosted support by end of 2009

27. Summary • Malware environment getting worse • 855 unique per hour (compare 1,738 for all 1988) • Small businesses not sufficiently protected • Top of mind, #1 investment • New approach necessary • Smart Protection Network • New solution • Worry-Free Business Security 6.0 • Right choice for security partner • Beyond just products; Worry-Free Remote Manager Classification

28. Thank you - Questions? Classification

29. Appendix Classification

30. Why should I switch from <competitor> to Worry-Free? Worry-Free Business Security is safer, smarter, and simpler than the competition. Here are key features competing solutions are missing: • No Web Threat Protection- How to stop threats from the web before they reach PCs without causing slow down? • No Smart Scan (new!)- How to scan faster, update quicker, while minimizing impact to PCs over time? • No URL Filtering (New!)-How to provide additional protection against Web threats and help employee productivity? • No single solution, multi-layer spam protection- How to effectively stop spam before reaching Exchange servers and locally protect Exchange servers? • No central manageability for customers (WFRM support for partners- Improved)- How to manage multiple customers using multiple products from single console? Classification

31. Why should I upgrade to version 6.0? Key new features, enhancements include: More effective protection • Smart Scan- faster scanning, and quicker updates • URL filtering (endpoint)- keep employees focused, safe by blocking bad URLs • Enhanced Application Behavior Monitoring • USB device threat prevention- prevent viruses from infected USB devices Improved performance • 51%* smaller memory usage • 22% less network traffic during client deployment • 6% faster scan speed • 6% quicker boot time *- Compared with version 5.0 Classification

32. Growing pattern files impact endpoints Increases endpoint memory footprint Increases impact on endpoint performance Increases bandwidth utlization Increases pattern management 20+ Million 13 Million 7 Million 2 Million 500,000 2006 2007 2008 2009 2010 Complexity FactorsExponentially Growing Number of Unique Malware

33. Further West Coast Labs results West Coast Labs Conclusion “Trend WFBS-A goes far beyond a simple anti-malware, anti-spam, or firewall product… a complete security solution that provides high levels of security combined with maximum efficiency for the small-to-medium size business.” *- tied with McAfee and Symantec Classification

34. Target Worry-Free Business Security Profile 1. Trend Micro 2008 Primary Research

35. McAfee Artemis Validates in-the-cloud protection Fails to address volume problem Resource consumption Still requires BIG pattern deployment every 24 hours Competitive Attempts Too Bulky • Symantec Pulse Updates • Validates need for frequent pattern updates • Fails to address deployment challenge • Deploying patterns too often • Current release frequency already a struggle • Big updates grow bigger with each update Too Often

36. Smart Scan FAQs • What happens if my computer is offline? Is it still protected? • YES! The computer still has the last updates to protect against malware. Similar to current situation if a computer is offline for a short time likely no issue, if offline for longer duration then needs to be updated. When a computer is offline also significantly less chance of being infected. • What happens if my computer is out of the office? • Updates will be downloaded directly from Trend Micro via the Internet. • Will Smart Scan take up more network traffic than a conventional scan? • No. Overall client to server bandwidth consumption less using smart scan than conventional scan. Classification

37. Smart Scan and Conventional Scan comparisons Classification

38. WEBREPUTATION FILEREPUTATION EMAILREPUTATION TROJ_CHOST.E A lot can happen in a minute Correlation - Smart Protection Network Fake news by email. One click in a link. A compromised web site A fake video Classification