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Social media development agency estimates that social media users will grow to 3.028 billion by 2021. When compared to the world population of 7.6 billion it is 1/3 the number.
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Social Media Must Know Information • Social media has 2.5 billion users • It is going mobile • Social message is the in thing today • Chatbots have become the order of the day • Social messaging benefits businesses • Business cannot ignore social customer relations • Referral and organic traffic are dropping sharply • Video marketing is on the rise • User generated content increasing reach
Social media development agency estimates that social media users will grow to 3.028 billion by 2021. When compared to the world population of 7.6 billion it is 1/3 the number. • On Facebook alone there are 2.07B monthly active users. • On Instagram there are 800M monthly active users. • On Twitter the number is 330M monthly active users. • On LinkedIn the number is 500M members • On Pinterest it is 200M monthly active users. • On Snapchat it is 179M Daily active users.
People are glued to their smartphones thanks to social networking sites. It is studied that 94% people have their smartphone with them while watching TV and the top reasons to look away from TV is to use their smartphone. It is estimated that 70% of users use mobile apps, 22% use desktop and 8% use mobile web to spent their digital time on social networking apps.
Social messaging is on the rise and the top four social messaging apps include Whatsapp, WeChat, Messenger and Viber. Top four social media apps include; Facebook, Instagram, Twitter and LinkedIn. Facebook Messenger has 1.3 billion Monthly active users. While Instagram is testing a standalone messaging app called Direct. The rise in mobile messaging users is on the rise in the recent years.
Chatbots are being used across platforms. The rise in messenger bots has increased from 33,000 to 100,000 in a year. Studies reveal that more than 50% of Americans between age group of 18 and 55 have used chatbots. Social customer service cannot be ignored by businesses any more. Social media is turning into a conversation and is no more a megaphone.
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