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Cheat Sheet Of Local SEO 2018 www.intouchgroup.in
Location Based Keyword Keyword usage matters a lot in your local SEO. Use the keyword location based to target your local audience. Putting your city/region name on your keyword will help in improving your rank in your city and maximize your conversion rate.
Contact Page With Nap You need to mention your Business’s name, address and phone no.(NAP) on your website contact page. It makes easy for customers to find you and your details. Ensure your NAP details consistent across the web.
Responsive Contact Details Make contact details clickable on your site. Responsive call details give a better user experience for a customer to contact you easily.
Local Business Schema Create local business schema of your website with your NAP details to give the search engines all the display information of your business site. So, that it is easy for a customer to get your details with getting to your site. By adding the schema you are telling Google about your local business.
Google My Business & Bing Places The first thing you need to do to make your small business visible on the internet is to list your site on Google My Business and Bing Places. Google My business and Bing Places make a crucial impact on local ranking. It maps your business online and makes easy for customers to get basics information like your business name, contact information and hour on a search engine.
Add Testimonials Google consider testimonials a “trust signal”. Display testimonials on your web to boost your business. Use testimonials from local customers who have used your product or service in your city to make your city landing page unique.
Claim Your Online Profiles While setting up profile make sure that information is identical to each platform. Check that your business is listed properly on online platforms like facebook, google plus. To manage local business listing you need to go through a claim online process. Claim an online listing verifies that are you a valid and authorized user to maintain your presence on the web
Create Local Content Create a unique and search friendly content to target the local audience. You can use local content to improve your recognition in your area. Local content increases your reputation and reaches in the local market. Make sure that you are providing the useful information to the local audience.
Build Local Backlinks Link Building in local SEO always matters. Local SEO link building depends on how many links from other local websites that are relevant to your business. It’s important to get links from local websites for your business.
Get Reviews Getting review is the best way to get customer feedback online. The bad review can impact your site whereas Good review improves your traffic and conversion rate. Good reviews are beneficial for your site ranking. So, encourage happy customers to review your site Get reviews from your local customers.
Local Citation Local Citation is one of the important steps of local SEO. Citation makes up 13% of a local pack-ranking factor in local SEO. In Citation list your business website on local business profile on local dictionary and sites such Yelp, City search that are relevant to your business. Build unique citation for every site. It is important to list your business to boost the visibility of local search directories.
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