FleishmanHillard Authenticity Workshops

1. FleishmanHillard Authenticity Workshops What Are Authenticity Workshops? A series of intensive workshops where an organization’s executive leadership works hand-in-hand with FleishmanHillard’s global industry and practice leaders to map the strategy, messages and program to align brand and reputation in a way that creates more productive engagement with stakeholders. What Happens During The Workshops? Workshops are much more than just a single day event. The team is hard at work before, during and after the session to develop a strategic plan that achieves your business goals. The workshop is based on FleishmanHillard’s proprietary COMPASS model that guides an organization through the entire planning process, from conceptualization to execution. When Do I Conduct A Workshop? • The Authenticity Workshops lay the foundation for any initiative where an organization is looking to advance its business goals through more a productive engagement with its audiences. • Workshops should be paired with the Authenticity Gap research to ensure a company is getting the most from its investment in the research. The research provides rich insights and direction. Once you have the results in hand, it’s critical to determine what actions to take as a result and how to shape your marketing communication plans going forward. • An abbreviated version of the workshops can also be done for companies that haven’t conducted the Authenticity Gap research. Though not informed by important insights from outside stakeholders, these sessions rely on secondary sources and internal interviews for information and use the Nine Drivers as a framework for discussion.

2. How Are Companies Applying The Authenticity Gap? FleishmanHillard clients are using The Authenticity Gap insights to address a wide spectrum of brand and reputation needs. A global ratings agency is using Authenticity Gap to help them rebuild their brand and credibility A major North American energy company is using the Authenticity Gap to help them more positively engage with the community around a new pipeline construction project A global electronics company used the Authenticity Gap to better define their innovation and points of differentiation from competitors A national membership organization is using the research to help them improve recruitment and find ways to be more relevant to members A global hospitality company is using the Authenticity Gap in its 2014 marketing and communications Other clients use the Authenticity Gap as part of the development of their mission, vision values, measurement dashboard, or to build their overall leadership platform Versatility Of The Authenticity Gap Insights: For more information about the FleishmanHillardAuthenticity Gap please contact Marjorie Benzkofer at Marjorie.Benzkofer@fleishman.comor visit the Authenticity Gap webpage at CenterOnReputation.com http://www.facebook.com/ FleishmanHillard FleishmanHillardat @Fleishman http://www.youtube.com/ FleishmanHillard