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sofia azam is a Digital Marketing expert

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sofia azam is a Digital Marketing expert

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  1. Why Social SEO’s Impact on Search is Relevant in Today’s Search Landscape by Sofia Azam

  2. How Social SEO Works • Based in 2011, Google released a “Social Search” patent that allows them to use relationship connections in a social network to better answer searchers’ queries. • In this patent, Trust is a quantifiable term, measured as “intimacy,” which refers to individual behavior and action in terms of sharing or commenting on a particular form of content. • At its core, Social SEO is all about influencing influencers to engage with content, which boils down to asking the popular kids to talk about how they like your product best. • When a particular brand’s followers and fans interact with their website or a specific form of content, they are in a sense recommending this destination to their respective social connections.

  3. Why Today’s Search Landscape Demands Social SEO • Since the dawn of the Internet, search has evolved, and it continues to do so. Today’s results are no longer solely determined by the volume of keywords that exist on a landing page or the amount of links a website contains. • Search strategists and managers need to know that today’s search results are populated based on many data points, including: • Who you are • What your personal search history looks like • What you do online • The brands/identities you follow • Where you are physically located

  4. ThanksFollow us

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