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FACEBOOK LEADS ADS WITH OFFLINE CONVERSION DATA

One of the most popular and leading social media platforms, Facebook has just launched a new offline conversion solution for all the advertisers out there. This is being seen as a boon as Facebook Lead Ads will gain a whole new leash of accountability

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FACEBOOK LEADS ADS WITH OFFLINE CONVERSION DATA

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  1. FACEBOOK LEADS ADS WITH OFFLINE CONVERSION DATA

  2. One of the most popular and leading social media platforms, Facebook has just launched a new offline conversion solution for all the advertisers out there. This is being seen as a boon as Facebook Lead Ads will gain a whole new leash of accountability.

  3. Social media marketing company, SoftTek Solutions, feels that by enabling campaign integration’s with offline systems such as CRMs, POS or call centres, the advertisers will now be able to track conversion activity through the sales cycle and connect it back to specific campaign and lead ads.

  4. Facebook Advertising is one of the strongest tools for lead conversions and this offline conversion tool will only make it more credible and advantageous. The advertisers can now tap this solution and enjoy the following advantages:

  5. Form a direct connect between facebook ads and results – The companies will now have the advantage of measuring and adjusting their campaigns based on real downstream metrics such as a sale in the store or a tele-booking

  6. Gain insights – Re-targeting buyers of a certain category or a particular service will be more achievable and practicable. Also by connecting businesses to their CRM or call centres, the marketers get the attribution and insight they need to understand the non-digital outcomes any Facebook campaigns.

  7. Create campaigns– The new offline tracking solution will enable the advertisers to target high value customers from the prior month. Currently the marketers face various challenges on the conversion path. This includes phone calls, in-person meetings, in-store transactions etc. Now the advertisers can optimize the existing campaign and also create look alike audiences of lead ad segments using custom audiences.

  8. If you too are looking for a way to use this offline conversion solution and give the needed impetus to your Facebook Advertising, come to the leading Social media marketing company, SoftTek Solutions.

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