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Social media marketing

SMM refers as social media marketing. It is a process of gaining, visibility, and traffic to a website through social networking site.

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Social media marketing

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  1. Social media marketing

  2. Content • Introduction • What is social media • Why social media is important • Social media marketing using Facebook • Social media marketing using Twitter • Advantages of social media marketing • Disadvantages of social media marketing • Traditional media vs. Social media

  3. Introduction • SMM refers as social media marketing. It is a process of gaining, visibility, and traffic to a website through social networking site. • It increases sites popularity among people and help in making business contact. • Social media marketing is used as a branding tool and can increase conversation, sales tracking, page views, and add exposure. • By using some famous social networking sites it is easy to increase the site traffic and rank. These networking sites are: • Facebook • Twitter • LinkedIn

  4. What is social media • Social media is a tool of interaction among people in which they create, share, and exchange information and ideas in virtual communities and networks. • Social media is about building a conversation with your clients and your customers.

  5. Why social media is important • It is important because: • Connect you with customers • Brand your business • Promote your service or product • Increase traffic to your website • Increase Sales through online conversions • Cost-effective

  6. Social media marketing using Facebook • It is easy to create pages for products, organization, celebrity, etc. • Easy to upload photos and link which direct to your website. • Facebook provides classified add services. • Facebook provide a facility that you can send message that person you have no connection. • It is cost-effective. • We can send offers, promotional codes, discount coupon to the members, group, etc. • We can create multiple admin for a page. • User can set their profile according to them.

  7. Social media marketing using Twitter • Twitter is the social media marketing tool that lets you broadcast and your update across the web. • Attractive bio increase productivity. • We can easily gain followers by following the active member in Twitter. • We can post a product, link, etc. • Build strong and powerful relationship with prospective customers. • When we follow 100 members we will get atleast 70 followers. • Create banner about product, services, and organization etc.

  8. Advantages of social media marketing • Increase brand recognition • Cost-effective • Real time customer satisfaction • Increases website traffic • Decreased marketing cost • Easy to get feedback • Improved customer insight

  9. Disadvantages of social media marketing • Risk of negative comments • Time consuming • Hacker's threads

  10. Traditional media vs. social media

  11. For more detail visit here: http://www.vertexplus.com/social-media-optimization.htm Thank you

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