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Visit http://www.enfusen.com. Topic: Customer Avatar. The World’s First Guaranteed Results Marketing Firm . Customer Avatar. Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm. Customer Avatar: What. A customer avatar is your ideal customer

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  1. Visit http://www.enfusen.com Topic: Customer Avatar The World’s First Guaranteed Results Marketing Firm

  2. Customer Avatar Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  3. Customer Avatar: What • A customer avatar is your ideal customer • Designing your customer avatar helps you to define who you will be marketing to • Not having a customer avatar is like not knowing the goal of your marketing efforts Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  4. Customer Avatar: Why • More Qualified Leads • Cheaper Leads • Leads that require the LEAST amount of persuasion so higher conversions and faster conversions. • Leads that will make you the most money. • Customers That Complain The Least • The Happiest Customers You Can Imagine Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  5. Customer Avatar: How • The Person • Name • Age • Married • Sex • Children • Education Level • Hair Color • Eyes • Weight • Job Title • Household Income • Their Business (B2B) • Industry • Sales Role • Annual Revenue • Number of Employees • Location • Years in Business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  6. Customer Avatar: Drill • Build the Person • What is your Avatar’s name? • What is your Avatar’s age? • Is your Avatar a male of female? • Is your Avatar married? • How many children does your Avatar have? • What is your Avatar’s education level? • What is your Avatar’s hair color? • What color are your Avatar’s eyes? • How much does your Avatar weigh? • What is your Avatar’s job title? • What is your Avatar’s household income? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  7. Customer Avatar: Drill • Their Business (B2B) • What industry is your Avatar’s business in? • What is your Avatar’s role in their businesses sales process • What is your Avatar’s business annual revenue • How many employees does your Avatar have? • Where is your Avatar’s business located • How many years has your Avatar been in Business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  8. Customer Avatar: Beginner • At the most basic level defining your customer avatar will allow you to better develop your marketing strategies • Knowing your customer avatar allows you to design your branding to speak to them • Knowing your customer avatar establishes who it is you want to build relationships with Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  9. Customer Avatar: Intermediate • When you sit down to design your marketing campaigns you will use your customer avatar to make sure your message is meeting the needs of that avatar • If your current marketing message is not targeting your customer avatar you will know you need to change your focus Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  10. Customer Avatar: Advanced • You can have multiple customer avatars • Once you’ve perfected the use of one avatar (say a male avatar) then you can develop a second avatar (say a female avatar) • You can then create strategic marketing campaigns to target each individual avatar Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  11. Customer Avatar: Info Marketing • Now that you’ve designed your customer avatar for your info marketing business you have to throw it away (sort of)… • In info marketing on 10% of people who buy actually use your product • The money is in selling to the other 90% • Design a “Dreamer Avatar” to develop your marketing around • This is the only industry that is like this.. I don’t like it but it’s the truth Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  12. Customer Avatar: Questions? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

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