4 Must-Try Strategies Residential Installers Can Use To Find New Solar Customers

1. 4 Must-Try Strategies Residential Installers Can Use To Find New Solar Customers Trina Solar

2. Introduction Even with record-breaking rooftop installations already underway, the U.S. solar boom is just getting started. The new decarbonization goals from the Glasgow Climate Change Conference (COP 26) now in place will help lay a solid foundation to support major additional residential solar adoption in the U.S. Despite the sunny forecasts for residential solar, installers cannot sit back and wait for customers to come to them. And all too often, passive lead generation methods like lead lists, referrals and inbound marketing can be too slow to come in and contain outdated information when they do. Instead, installers can consider these four must-try strategies to identify new residential solar prospects to grow their customer base:

3. Strategies to identify new residential solar prospects 1. Harness Data 2. Update customer persona profiles 3. Get involved in local homeowner communities 4. Use affordable panels with big value

4. Harness Data Harnessing data from local property apps can provide a wealth of information that can be used to develop, qualify and contact highly targeted leads lists. These apps, when paired with energy calculators like EnergySage or Google’s Project Sunroof, allow users to filter locations based on income, equity level, roof type, and irradiance. With this info in hand, installers can focus on households best suited for rooftop PV installations. Similarly, using owned content collateral to market the installation company can also provide useful customer data. This method involves creating, posting and tracking blogs and social media, and burrowing down into the available data to see where visitors are located and their demographics. Plus, this data can give residential installers the information they need to update their customer persona profiles.

5. 2. Update customer persona profiles Installers need to ensure they’re updating and tailoring pitches according to specific personas. Not all solar customers are cut from the same cloth, and households have varying reasons why they’re interested in going solar. It’s important to understand individual customer motivations instead of using a cookie-cutter pitch. Another reason to update customer persona profiles arises due to changing customer demographics. While upper-middle class and upper class families comprised the initial wave of solar adopters, a new study found shrinking disparity in income levels for rooftop solar buyers.

6. 3. Get involved in local homeowner communities Local communities and homeowners associations (HOAs) can potentially provide a number of new potential customers. Many of these communities and HOAs have their own websites or newsletters. Find out what it takes to get listed on these, and use them as a way to get your foot in the neighborhood door. In addition, consider sponsoring community-wide events, such as block parties, festivals or picnics. These are great ways to get the company’s name out and meet local residents, all while giving something back to the community and having a fun time!

7. 4. Use affordable panels with big value One of the best tried-and-true ways to bring in new customers is providing them with the best value possible. Trina Solar’s residential PV modules provide customers with the powerful yet affordable PV panels that use innovative half-cut cell technology to generate bigger power output and improve module efficiency by more than 2% compared to traditional modules. Coupled with TrinaProtect, a 25-year product and 25-year performance warranty program for the North American market, homeowners will have peace of mind about their energy needs for decades.

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