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Draft: as of 12/01/2010 Produced by: United Virginia

Draft: as of 12/01/2010 Produced by: United Virginia. [Name of Enterprise] Business Plan & Market Research Report. Table of Contents. Business Description Market Description Operations Plan Financial Projections Appendix A: Market Research Report Appendix B: SWOT Analysis.

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Draft: as of 12/01/2010 Produced by: United Virginia

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  1. Draft: as of 12/01/2010 Produced by: United Virginia [Name of Enterprise] Business Plan & Market Research Report

  2. Table of Contents • Business Description • Market Description • Operations Plan • Financial Projections Appendix A: Market Research Report Appendix B: SWOT Analysis

  3. I. Business Description

  4. Business Description: Mission The mission of [Name of Enterprise] is to provide ….

  5. Business Description: Goals • [Name of Enterprise] customers will be able to…

  6. Business Description: Benefits • xx [Name of Enterprise] offers the following benefits: xx Unique Selling Proposition: [Name of Enterprise] provides a uniquely xx.

  7. II. Market Description

  8. Market Description: Table of Contents • Products/Service • Target Market • Market Research Summary • Competitive Analysis • Pricing Strategy • Promotional & Distribution Strategy

  9. 1. Products/Service • xx

  10. 2. Target Market • xx

  11. 3. Market Research Summary • An external survey was conducted with potential customers, friends/family, partners/vendors, and others. • xx respondents had participated in the survey as of the drafting of this plan (11/30/10). • Respondents were asked questions and responses are summarized in the following analysis and reported more thoroughly in the Appendix.

  12. 3. Market Research Summary(continued) N=? of those surveyed are potential customers. Source: [Name of Enterprise] 2010 Business Planning Survey

  13. 3. Market Research Summary(continued) • X% of respondents are willing to refer others to visit [Name of Enterprise] • X % of respondents have strong interest in becoming a customer of [Name of Enterprise] • X% of respondents patronize a service like [Name of Business] very often. • X% of respondents would spend more than $xx for the offering of [Name of Enterprise]. Source: [Name of Enterprise] 2010 Business Planning Survey

  14. 3. Market Research Summary(continued) The most preferred marketing mediums in descending order are . • xx Please rate how you prefer to learn about products/services such as those reviewed in the survey. Source: [Name of Enterprise] Business Planning Survey

  15. 3. Market Research Summary(continued) Respondents most often frequent these Social Networking sites. • [xx%] frequent Facebook • [xx%] frequent YouTube • Etc. What online and/or social media resources do you most often visit to learn about entertainment experiences like [Name of Enterprise] will provide? Source: [Name of Enterprise] Business Planning Survey

  16. 3. Market Research Summary(continued) The most important benefits of the [Name of Enterprise] offering rated highest on a scale of 1 to 5 as follows:. Please rate the following benefits on a scale of importance when making a purchasing choice. Source: [Name of Enterprise] 2010 Business Planning Survey

  17. 3. Market Research Summary(continued) These [Name of Enterprise] Value Propositions were derived from enterprise owner exercises and tested in the survey:

  18. 3. Market Research Summary(continued) “[Value Statement]” rated the highest of the [Name of Enterprise] Value Statements. The following are value statements about [Name of Enterprise]; each are identified by key words in quotations.  Please indicate how important these value statements are to you on a scale of 1-5 of importance. Source: [Name of Enterprise] 2010 Business Planning Survey

  19. 3. Market Research Summary(continued) “[Value Statement]” was clearly the most preferred Value Statement overall. [Winning Value Statement]: xx Source: [Name of Enterprise] 2010 Business Planning Survey

  20. 3. Market Research Summary(continued) “[Value Statement” was clearly the most preferred Value Statement overall. Verbatim comments: • xx Source: [Name of Enterprise] 2010 Business Planning Survey

  21. 4. Competitive Analysis Xx was the most typical competitor identified, others identified were: • Xx • Xx • xx Competitive Advantages: • [Name of Enterprise] ranks higher than competition in “[name of value statement(s)]” Competitive Challenges: • [Name of Enterprise] ranks higher (or close to) competition in “[name of value statement(s)]”

  22. 5. Pricing Strategy • Based on the research findings xx% customers will spend [most common price point] • Xx% will purchase [most common frequency].

  23. 6a. Promotional Strategies • [Name of Enterprise] will use these inexpensive Internet social networking sites for promotion and advertising: • [name of most preferred social networking sites] • Have an opening event that generates significant publicity and clearly explains the offering and value proposition to the market • Monthly membership will be utilized to entice more frequent purchases. • Intentionally motivate referrals and work to generate positive “word of mouth.”

  24. 6b. Distribution Strategies • Organic growth will be pursued through cultivation of customers with a [Name of Enterprise] membership program. • Phase 2 expansion will include a website platform that is integrated with storefront gaming activities. • Gaming from home will be part of a phase 2 program for distribution of the [Name of Enterprise] offering.

  25. III. Operations Plan

  26. Operations Plan • [Name of Enterprise] will employ [describe type of professionals]. • Customers will receive [defined quality/type of service to be provided]. • The [type of product/service/facility] will be presented [describe in what manner/quality of service/product].

  27. IV. Financial Projections

  28. Purpose & Expenditure of Loan(attached document) The purpose of loan is to finance: • [Describe what products/services will be acquired with the $ that will enable growth – loans can’t be used to pay wages].

  29. Financial Projections (attached document) • xx Pro Forma Financial Information, or Pro Forma Financial Statements, are essentially projections of the financial performance of the business in the future based upon documented assumptions. A common use of Pro Forma information is to present financial statements as they would be if a proposed change were to take place, in this case the opening of a business.

  30. Appendix A: Market Research Report

  31. (xx%) view this offering as “very” essential or “extremely” essential.

  32. (xx%) of those surveyed are “very” or “extremely” interested in [Name of Enterprise].

  33. [“Product/service”] is the most preferred.

  34. Xx% visit/shop [category/sector of product/service x most common duration]

  35. [Xx%] prefer online versus storefront.

  36. (xx%) report a “strong interest” in becoming a [Name of Enterprise] customer.

  37. (xx%) want to make referrals to [Name of Enterprise].

  38. Respondents would most typically pay [range/category of expenditure] for the product/service of [Name of Enterprise].

  39. [Name of media type] is the best medium for marketing.

  40. [Name of social media site(s)] is the best of the online mediums for marketing.”

  41. (xx%) of respondents have a strong interest in being on an advisory team.

  42. Appendix B: SWOT Analysis(Strengths, Weaknesses, Opportunities, Threats)

  43. SWOT Analysis Strengths: • xx Weaknesses: • xx

  44. SWOT Analysis(Continued) Opportunities: • xx Threats: • xx

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