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NBA JAM 2010 ”Bringing back the“BOOMSHAKALAKA !”

NBA JAM 2010 ”Bringing back the“BOOMSHAKALAKA !”. Trey Smith Creative Director

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NBA JAM 2010 ”Bringing back the“BOOMSHAKALAKA !”

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  1. NBA JAM 2010”Bringing back the“BOOMSHAKALAKA!” Trey Smith Creative Director EA Sports

  2. In 1993, NBA JAM made over $1Bil …one quarter at a time

  3. The Sequel “Rule of Thirds” 1/3 THE SAME “Take them back to their Happy Place” 1/3 IMPROVED “Don’t muck with the recipe, enhance it!” 1/3 NEW! “Take the game places it has never been before” BUT ABOVE ALL…BE TRUE TO YOUR SOURCE MATERIAL!

  4. 1/3 The SAME What does a JAM Fan’s “HAPPY PLACE” consist of? • Over-The-Top dunks • Big Head mode • Catching on fire • Smashing backboards • Strong multiplayer • BOOMSHAKALAKA!

  5. 1/3 The SAME “Get by with a little help from your friends…” Tim Kitzrow Mark Turmell

  6. 1/3 The SAME “Deep Dive” The Turmell Hit List • Flashing ball (VFX/SFX) • Off screen (Indicator/Loco) • Goaltending (Debate Club) • 60 fps…or DIE!

  7. 1/3 IMPROVED “Gameplay” “Don’t muck with the recipe, enhance it!” More Choices = More FUN! • Spin Move • Anklebreaker Bolster CO-OP experience • Stranger High Fives!

  8. 1/3 IMPROVED “Visual Style”

  9. Digitized Heads

  10. 1/3 IMPROVED “Visual Style” “2D Head Test” “Visual Target Video”

  11. The Secret Sauce… Play Sales Force Video

  12. 1/3 NEW “Backboard Smash”

  13. 1/3 NEW “Motion Controls” “Take the game places it has never been before” Motion Controls Mantra Intuitive Responsive Satisfying • If the gesture doesn’t nail all 3, move input to a button.

  14. “Stickman” “Find the fun early” “Split Vertical Slice”

  15. “Rule of Thirds” WINS THE SAME: We captured the “old school NBA JAM” fans • “The folks at EA Canada have pulled off one of the greatest comebacks in video game history” - Nintendo Power • “It's a well-composed love letter to those who belonged to the culture of its predecessor” – Joystiq IMPROVED: Visual Style and 2D heads successful • “Incredibly the developers at EA Sports have managed to defeat the uncanny valley by taking the path of least resistance, and the end result is pitch perfect for the franchise.” – MTV Multiplayer NEW: Motion controls on Wii enhanced the experience • “There are three different control schemes available. Much to my surprise, I enjoyed the Remote and Nunchuck combo the most.” - Gamepro

  16. "Is this a bipartisan game? Because I read that the president has some special skills. Do any of the Republicans have any special skills?“ – FOX NEWS

  17. Questions? & Many thanks! Trey.smith.bc@gmail.com

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