AdSense Basics

2. AdSense Basics • Displays ads relevant to your content • Content, Search, RSS Feeds, Mobile • Earnings: CPC and CPM • Free to sign up • Google handles all billing, sales, etc. • Paid in $100 increments

3. Ad Targeting Contextual • Keyword analysis, word frequency, font size, and overall link structure of the web page Placement • Advertisers choose specific ad placement • Hand-picked or subsections of publisher websites

4. AdWords • Hundreds of thousands of websites • Google’s contextual targeting formula places ads based on keywords • Placement performance report • Site-by-site basis • Identify well-performing sites

5. Ad Filters Competitive Filter • Filter out competitors or specific advertisers Contextual Filter • Eliminate inappropriate ads Editorial Review • Google reviews and approves ads first

6. Setup https://www.google.com/adsense/

7. Placement • Unobtrusive • Put the user first • Pages with text, place ads below article

8. Content

9. Content

10. RSS

11. Mobile

12. Reporting • Channels: Custom and URL • Integrate with Analytics • Optimize with geography, sources, pages • Know what pages users are spending time on • Ad Network (OpenX) • Targeting • Ad rotation

13. Pros • Run ads that will interest your users • Google search technology • Run ads targeted to your audience • Filter unwanted ads • Free and Easy

14. Cons • Lack of customization • Low CPM’s • Anyone is approved • Public service ads • Limited

15. John Chow

16. John Chow