Presentation Overview Facebook stats Some Facebook page examples

2. Presentation Overview • Facebook stats • Some Facebook page examples • How to build your own Facebook page • Show how Facebook will benefit your club

3. Valuation A Timeline • Feb. ‘04: Mark Zuckerburg launches thefacebook.com • Dec. ‘04: TheFacebook obtains 1 million users • Aug. ‘05: Officially changes name to Facebook • Dec. ‘05: 5.5 million users • Dec. ‘06: 12 million users • Nov. ’07: Facebook launches Facebook ads • Aug. ‘08: 100 millions users • Apr. ‘09: 200 million users • Sep. ‘09: 300 million users • Feb. ’10: 400 million users • Aug. ‘10: 500 million users • Now: 900 million users $ Sep. ‘04 – $5M May ‘05 – $100M Apr. ‘06 – $550M Mid ‘06 – $1B Oct ‘07 – $15B Dec. ‘10 – $56B Jan. ‘11 – $50B

4. Some Perspective • #1 ranked website in the U.S., ‘Facebook’ is the most searched term for the past 3 years in the U.S. • Facebook is the top / most widely used social network in the U.S. • Facebook receives 229 million U.S. visits a day • 155 million U.S. users / 1 in 2 people

5. Some Perspective • 7 in 10 U.S. internet users are on Facebook • In 20 minutes • 1,000,000 links are shared on Facebook • 1,484,000 event invites are posted • 10.2 million comments are posted • 2,716,000 photos are uploaded • Average user is connected to 80 community pages, groups and events

6. & Why Use Facebook? • Want more volunteers during service projects? • Want higher sales / revenue during fundraisers? • Want to recruit more people / younger people? • Want to be more connected to other clubs in your district? Zone? State?

7. & East Cobb Lions

12. & How to Create a Page

13. Step 1: www.facebook.com

14. Step 2: Choose your association

17. Step 6: Log in or Create an Account

18. Step Q: Upload a graphic or logo

19. Step iii: Add info about your club

20. Last step: Create and easy link to your page

21. Second Last Step: Add more info

22. & Now What? (how to use it)

23. & • Now it’s time to … • PROMOTE PROMOTEPROMOTE • Tell your club, friends, family, etc. about your new Facebook page. • Tell everyone to “LIKE” your page. • Put the link to your page on promotional materials (facebook.com/eastcobblions)

25. How to reach people who “LIKE” your page

27. & Interaction & Awareness

32. & Promote Fundraisers

35. & Find Volunteers

38. & Use Facebook Responsibly! • Remember: Everything you post is PUBLIC information, and searchable • There are security settings, but they are a bit tricky • DON’T post that you are on vacation – people who see your post will know you home is empty • DON’T post anything you wouldn’t want on the 6 o’clock news • Be cautious of the personal information you post • Be cautions of “location services” – do you really want people to know where you are?

39. & Summary • Facebook provides your club with an online presence, one that reaches a broad audience (recruitment) • Instantaneous communication and promotion • When you post it, people who “like” your page receive it immediately • Volunteers will find your postings and join your service projects • Higher revenues for fundraisers by increasing awareness and by offering another marketing channel • Heightened awareness of Zone and District activities • Strengthens our district as a whole

40. & Questions? Chris Walsh lionsclub4cw@gmail.com Facebook.com/eastcobblions eclions.org Thank You!!!