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By: Holly Moye

By: Holly Moye April 11 th , 2012. By: Holly Moye. History. Founded in 1964 as Blue Ribbon Sports by track athlete Philip Knight and his coach Bill Bowerman (Beaverton, Oregon)

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By: Holly Moye

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  1. By: Holly Moye April 11th, 2012 By: Holly Moye

  2. History • Founded in 1964 as Blue Ribbon Sports by track athlete Philip Knight and his coach Bill Bowerman (Beaverton, Oregon) • The company started as a distributor for a Japanese shoe maker, making most sales at track meets out of Knight’s automobile • Officially became Nike, Inc. on May 30, 1978 • Revenue increased to $6.74 billion by the late 70’s . In 2000 sales reached $12 billion.

  3. First Nike Shoe • First Nike shoe Bowermanmade for Knight. • Made by his wife’s waffle iron • The Nike swoosh first used by Nike in June 1971.

  4. Mission Statement

  5. Nike Today • Developed a philosophy that is accepted in the lives of athletes and non athletes to find motivation and achieve success. • A global marketer • In 2008 Nike was ranked as the Most Admired Company in America behind Apple.

  6. http://youtu.be/eWms92sULDM

  7. Michael Jordan • Put Nike on the map • 1984-1985 first decrease in earnings for first time ever • Influenced Nike to make their first speciality • Michael Jordan and Nike have generated billions in revenue

  8. Products

  9. Nike Shoe Production

  10. nNike Goes Global • 700 shops around the world • Offices located in 45 different countries

  11. NSubsidiaries

  12. SSponsorship • Pays top athletes in many sports to use and promote their products. • http://youtu.be/d0btw8IZal0

  13. Competitors

  14. Stock • $107.65 as of 5:55pm April 10,2012 • NKE trades on the NYSE

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