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Cultural Hybridization: Embracing the Rhizome of Global Fusion in Taiwan

Explore the impact of hybridization as a force transcending cultural boundaries in Taiwan. Discover how the fusion of diverse influences enriches the cultural tapestry, from Hello Kitty to Starbucks, blending traditional and modern elements to create a unique local-global identity.

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Cultural Hybridization: Embracing the Rhizome of Global Fusion in Taiwan

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  1. Hybridization: The Rhizome of Culture Emily Emille Ruth Joyce Pova Lisa Wendy

  2. hybridization • Different from clash of civilizations, McDonaldization • A brand new unprecedented/previously taboo concept • Antidote to cultural differentialism

  3. Japanese • Hello Kitty • Comic books • Japanese soap opera, shows • Cosplay • Music • Movie

  4. Food in Taiwan • STARBUCKS • KFC • COSTCO

  5. Starbucks

  6. KFC

  7. Costco

  8. Cheongsam (Qi-Pao)Chinese Cheongsam + Western Dress

  9. Rice Burger

  10. Conclusion • Hybridization in Taiwan, cultural mixing, cultural language • global localization and local globalization

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