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HCEA Annual Meeting “Waves of Change”

HCEA Annual Meeting “Waves of Change”. Cherie Jackson Promotional Strategies for Meetings and Conventions Spring 2009 Mrs. Zacherl. Introduction.

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HCEA Annual Meeting “Waves of Change”

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  1. HCEA Annual Meeting“Waves of Change” Cherie Jackson Promotional Strategies for Meetings and Conventions Spring 2009 Mrs. Zacherl

  2. Introduction • Source of industry enlightenment, education, networking, industry issues and updates on marketing laws affecting the healthcare conventions field, and economizing their exhibit program • For healthcare convention and exhibit marketers, managers and coordinators, medical association show organizers and exhibit managers, medical meeting planners, exhibit and convention industry product and service companies, pharma, medical device and biotech marketers, and CVB and destination marketers • The HCEA Annual Meeting will take place June 13-16th,2009 in Tampa, Florida at the Tampa Convention Center and Tampa Marriott Waterside • Offers attendees educational workshops /sessions, offers tons of entertainment, eleven networking events, industry specific case studies, the one of a kind HCEA exhibition, panel expert discussions, meals and a keynote speaker (Steve Donahue), ancillary events and much more. • Wiki

  3. Introduction cont. • The event is a meeting and exhibition • “Waves of Change” • Streaming video HCEA News • Brochure • Educational sessions/workshops • Ancillary events • Meeting events • Keynote speaker

  4. Introduction cont. • HCEA 7th Annual Meeting • Only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare convention marketing and exhibition industry • Almost 60 total learning opportunities, 13 learning tracks targeting the most critical areas of the healthcare convention marketing and exhibitions industry, 7 seven expert panel discussions and five groundbreaking market research studies, 11 official networking events • Featuring over 100 exhibitors in the unique, newly refurbished HCEA Exhibition • offers its attendees entertainment, education, networking, and industry enlightenment.

  5. Registration • Online only registration • Must pay online or send in a check • Super Saver discount $200 off before April 10th, 2009 • Seamless registration • Pricing

  6. Tampa Convention Center

  7. Hotel Information • Tampa Marriott Waterside Hotel and Marina • The HCEA special room rate is $179 per night. • 8 miles from airport and right off the highway • 12 blocks adjacent to Tampa Convention Center

  8. Press Kit • Includes: • Press Release - wiki • Brochure • Hotel information • Specialty advertising items • Keynote Speaker information • Venue information • Tickets

  9. HCEA vs. TSEA • July 20 – 23, 2009 @ McCormick Place in Chicago • Exhibition included as well • Almost 70 educational sessions • Keynote speaker series • HCEA is more beneficial because- • Costs less • More entertainment and fun offered • More networking opportunities • Better location for vacation • Hotel room is less - $179 vs. over $189 and ^.

  10. Sponsorship Opportunities • 50 sponsors at the 2009 HCEA Annual Meeting • Tiered into 6 levels: • Diamond - $20,000 • Platinum - $10,000 - $19,999 • Gold - $5,000 - $9,999 • Silver - $2,500 - $4,999 • Bronze - $1,000 - $2,499 • President’s Circle - $500 - $999 • Most are from within industry • Exhibitusand XibitSolutions in the future • ROI – sales increase after event, using the HCEA tickets for a discount on their services • Sponsorship form

  11. Sponsorship Opportunities cont.

  12. Exhibitor Prospectus • HOURS Sunday, June 14: 10:00 AM – 12:30 PM Monday, June 15: 10:15 AM – Noon & 3:00 PM – 4:30 PM Tuesday, June 16: 10:15 AM – Noon • BOOTH PACKAGES: • $1,595-- 10x10 Standard Package (includes one full registration) • $2,190-- 10x10 Upgraded Package (includes two full registrations) • $3,190-- 10x20 Standard Package (includes two full registrations) • $4,380-- 10x20 Upgraded Package (includes four full registrations) • $10,000—20x20 Island Package (includes four full registrations) • A deposit of 25 percent of the total cost of the booth space must accompany the application. Full payment must be made by April 6, 2009, or the deposit and assigned booth space will be forfeited. Liabilities, restrictions • Info on contractors, decorators, electrical, plumbing, telephone, Internet, security, shipping, storage • Insurance requirements • Rules, regulations, and other requirements of exhibiting • Set-up/tear-down deadlines • Wiki

  13. Tampa Convention Center

  14. House Ad/ Advertising • HCEA Certified Manager of Exhibits Program (CME) and Certified Manager of Healthcare Exhibits (CME/H) • House Ad • Advertising opportunities

  15. Specialty Advertising Items Beach Ball for all attendees 12-can convertible duffel bag for all VIPs, committee and board members • $1.25 for 900 = $1,180 • Set-up charge- $55 • Shipping- $14.88 • Grand total =$1,194.88. $13.16 for 200= $2,632 Set-up charge- $100 Additional color- $130cost Shipping- $170.60 Grand total $3,032

  16. Merchandise • Pre-registration mailing list for members • PDF List ($175.00 per printed list) • EXCEL List ($395.00 per list) • Pre-Reg. Mailing List • 2008 HCEA Annual Meeting workshops • Workshops • Back-end revenue

  17. Direct Mail Sticker • White gloss paper stock. • Contagious Graphics- a roll of 1000 2.5” x 2.5” stickers printed with white gloss would cost about $93. • Additional fee of $165 for the three extra colors (blue, gold, and teal). • Total = $258

  18. 2009 HCEA ANNUAL MEETING 60 Educational Session 7 Expert Panel Discussions 11 Industry-Specific Case Studies 5 Landmark MarketResearch Studies 11 Official Networking Events The HCEA Annual Meeting will be the must-attend industry event of 2009 for all healthcare exhibit and convention marketers, medical association exhibit managers and medical meeting planners. The HCEA Annual Meeting s your source of industry enlightenment, knowledge and connecting with your peers from the world's leading healthcare exhibiting companies and medical associations. For more information visit hcea.org or call Sally Brown (404) 252-3663 June 13-16, 2009 – Tampa, Florida Tampa Convention Center & Tampa Marriott Waterside Hotel and Marina Register now to save!! Advertisement Meetings and Convention Magazine 1/3 page ad in four colors and is printed the maximum amount of times, which is 26, it would cost $17,900 Exhibition Services and Contractor Association website banner ad = $200 a month -non-member and $100 a month if you are a member

  19. Event Survey • Used a variety of quantitative and qualitative questions • Post-event • Quantitative questions- used a lot of analytical rating system and get hard, quick data • Qualitative questions- for opinions, and performance observations, and objectives • Wiki

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