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Welcome!

Welcome!. Everything has changed and… Nothing has changed. This Summit Is About “And”. It’s about breaking through It’s about traditional approaches + digital It’s about connecting in a way that matters. Marketing Is In A Riptide. Don’t fight it you’ll drown Don’t go sideways

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Welcome!

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Presentation Transcript

  1. Welcome! • Everything has changed and… • Nothing has changed

  2. This Summit Is About “And” • It’s about breaking through • It’s about traditional approaches + digital • It’s about connecting in a way that matters

  3. Marketing Is In A Riptide • Don’t fight it you’ll drown • Don’t go sideways • Swim with the current to see how far AWAY from safety you can get

  4. Insights Are So 2012 • Big Ideas need Big Insights • Move to Provocations • Big Ideas

  5. Don’t Just Sell…Add Value • Not info. Solutions • Not Features. Benefits • Tell them a story that will make it a conversation not a sales pitch

  6. Veteran’s Advice • Work the room • Meet a lot of really smart people • Ask questions • Swim with the Riptide

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