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Jim Meyerhoff Assistant Executive Director

Selling Your Athletic Program. Jim Meyerhoff Assistant Executive Director. NFHS Video . “A community investment in America” available from the NFHS You need to have “all the facts” to be able to successfully promote high school athletics as well as your individual athletic programs

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Jim Meyerhoff Assistant Executive Director

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  1. Selling Your Athletic Program Jim Meyerhoff Assistant Executive Director

  2. NFHS Video • “A community investment in America” available from the NFHS • You need to have “all the facts” to be able to successfully promote high school athletics as well as your individual athletic programs • The script of the video is part of the handout today

  3. Some updated Washington State Information A 2003 survey of Washington high schools indicated the following: • GPA for athletes: 3.312 • School GPA: 2.829 • ALMOST a .50 GPA HIGHER (.462) for students participating in athletics/Activities

  4. More Washington Update • The same 2003 survey indicated: • Athletic Attendance Percentage: 92.669% • School Wide Attendance Percentage: 92.032% STUDENTS PARTICIPATING IN ATHLETICS/ACTIVITIES HAD A BETTER ATTENDANCE BY (.637%) or OVER 1/2 DAY PER STUDENT

  5. Final Washington Update • The 2003 survey indicated • Washington High Schools are spending 2.5% of their school district Budget on Athletics/Activities Programs

  6. Who are the shareholders in your program? • Athletes • Coaches • Parents/families • Studentbody • Community

  7. How do you involve (sell) each group of Shareholders • Let’s share things you as a coach do to get students in your school involved in your program THE ATHLETE

  8. THE COACHES • How would you encourage someone to become an assistant coach in your program. • How do you get the rest of the school’s coaching staff involved in supporting your program

  9. THE PARENTS/FAMILY • How do you get your parents and or families involved in your program?

  10. THE STUDENT BODY • How do you get your school involved in your program? • How do you promote your program in your school?

  11. COMMUNITY • How do you get your community involved in your program?

  12. How can you the coach, get everything done when your plate is already full? • Recruit others to be you sales force • Be media friendly, they will help spread the word • Delegate, Delegate, Delegate • YOU DON”T HAVE TO DO EVERYTHING

  13. FIVE THINGS You can do to sell your program

  14. Make your Pre-season Meeting “An Event” • Make the pre-season meeting more than just a meeting • Guest Speaker • Family BBQ or Picnic • Bring back Alumni to speak • Feature your athletes

  15. SCHEDULE A SPECIAL EVENT • Host a tournament • Take a team trip to compete • Cross Town rival event • Take your team to a college or professional game • Take your team to another school event

  16. Find ways to have “fun” beyond your sport at each practice • Funny hat day • Dog patch Olympics • Take a Popsicle break • College sweatshirt day • Rambo day

  17. Make your Awards Programs Sizzle • Parental involvement • Make food part of the program • Multi-media recap of the season • Develop special team awards that do not focus just on winning • Invite others to attend

  18. ESTABLISH A COMMUNITY SERVICE PROJECT FOR YOUR TEAM • Get parents and families involved • Many small projects can be more powerful than one big project—start small • Adopt a grandparent • Alert the media

  19. Athletics are the “OTHER PART” of education • Focus on the athletes • Teach them to be better people, not just better athletes • You need to be the #1 Salesman for your program if you expect others to follow

  20. BRAINSTROM IDEAS THAT WORK FOR YOU • Please share some things we have not discussed that you have done in your sport to “Sell your program”? • What has worked, what hasn’t worked?

  21. Thank you Jim Meyerhoff-WIAA Jmeyerho@wiaa.com 425-282-5234

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