1 / 3

Porter’s Five Forces of Analysis

Porter’s Five Forces of Analysis. Rivals: Those in direct competition with you. Entrants: are new competitors that enter the market who weren’t on the radar before Customers: The people and businesses who buy your goods and services

sophie
Download Presentation

Porter’s Five Forces of Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Porter’s Five Forces of Analysis Rivals: Those in direct competition with you. Entrants: are new competitors that enter the market who weren’t on the radar before Customers: The people and businesses who buy your goods and services Suppliers: they provide you with the resources you need to do business Substitutes: Performs the same or a similar function as an industry’s product via another means (e.g., use of trains & buses instead of flying)

  2. Porter’s Five Forces of Analysis

  3. SUMMARY • As the final wrap-up of this exercise, you and your partner are to write a one-to-two page summary (together) about your product or service’s competitive positioning in the market. • Is the product, service, or company you investigated strong or vulnerable? Why? • What important discoveries did you make as a result of using Porter’s strategy in the investigation of your product, service, or company? • What additional information would you have liked for this analysis? • What’s the most interesting thing you have learned from studying/using Porter’s five forces of analysis?

More Related