Backpacks

1. HYPE BACKPACKS

2. FresherBackpacks • With Fresher’s week here, and that student loan in… now the question is, what do you splash your $£€ on? • We’ve rounded up our Top Backpacks perfect for those Uni essentials; library trips and Tesco express hauls. • Unisex style to match any outfit; the laidback look, the woke-up 10 minutes ago look and the wore these clothes last night look. • *Also known as the girl with the cool pink bag • We have 100s of Backpacks to choose from, if you can’t wait for the delivery, head to your local John Lewis, Debenhams, Next or JD and pick one up. • BACKPACK NEED-TO-KNOWS • For wash-care and fabric compositions please refer to product care label. • Our backpacks are standard size 43*31*14cm 17.5Litres • Fabrics may very depending on style

3. What can you fit into your hype bag • Shaping the evolution of backpacks. We design our backpacks to channel personality and practicality for whatever the occasion. Think bold, think loud and think print. Our ever-growing and ever-developing range of backpacks updates each season, meaning new fabrics, new prints and new bags. • We’ve sold over a million backpacks, helping people all over the world express themselves. Prints including Floral, Space, Speckle Fade and Holographic are our most popular. • Ever wondered what your backpacks for? Our team have come up with 3 options on what you can use your HYPE. bag for.

4. HYPE., the HOME of Bags. • Perfect for those days when you’ve got the world to carry; on your back, literally, for every moment. There when you need a friend to carry your books, and especially there for when you need to blow someone-else's outfit out of the water. • We’ve rounded up our TOP 5 Backpacks of the week: • Fancy one of the bags? .. Course you do! Just click on the image and it’ll link you straight to the bag on our website. Happy Shopping!

5. ‘THE BUZZ BAG’ • We want to tell you a story, not like once-up-on-a-time, but about the inspiration around our unstoppable Buzz Lightyear backpack. • Let’s talk about the morning of #DisneyxHype launching. We have a team around 40 staff members, from designers to social, logistics to accounts that work from our Leicester office. • We didn’t officially have a specific time of when the collection would launch on our website, but we knew the day. Our Instagram DM’s came flooding in with from Disney and HYPE. fans about what time the collection was launching – this was the largest anticipation build up of ANY collaboration we’ve done to date. We all knew from then this was going to be major. • The excitement built as soon as we all stepped foot into HYPE. HQ, with the amount of unique website visitors and everything social being circulated. • Boom. The collection went live, all social announcements went live! • The Buzz backpack was added to every single website users’ basket. And just like that, it sold out in 12 minutes. • Twelve Minutes. More than 1500 backpacks sold!

6. We have just launched a second drop of the Buzz Lightyear Backpack, with 2,000 backpacks up for grabs. • Ok, lets move on to the design side and where the inspiration came from. • Growing up, everyone wants a Rocket shaped backpack, I mean who doesn’t want to travel to the moon. • When our senior designers were briefed about the collection, you could say they were more nervous than excited. The pressure was on to create a killer stand-out collection of Backpacks, dad caps and pencil cases. • To prep for this task, the team researched hours into Disney and narrowed down characters to select the ones that stood out and meant something to them. • The Buzz Backpack was created after one of the designers spent a Sunday morning watching the Toy Story franchise back-to-back with his children. We’ll let you in on a little secret, his children asked why Buzz didn’t come in the ‘ship box’ in real life. And the idea rocketed from there.

7. Disney Winnie The Pooh Hunny Backpack • You can’t say no to the most interesting Disney character backpack which is Winnie the pooh hunny backpack. This pooh-style bag is inspired by everyone’s favorite bear that is perfect for picnic and day put for with your friends. It has adjustable straps with the yellow and brown colored backpack. It also contains zipped main compartment and front pocket that has zipped front pocket. Most prominent and the interesting thing is the Hype. logo which is 100% official DisneyXHype Bag

8. Pink holographic Backpacks Let your pink backpack be the talk of the town. Yes, you read it right!  It’s a must have. Grab the holographic backpack that has a Hype crest embroidered logo which is very spacious and also contains two zip compartments including small front pouch. It has adjustable shoulder straps that gives an ease of carrying it at back. It’s made up of synthetic as an outer material and cotton/PU as an inner material. It is a zip closure bag.

9. HYPE BABY BLUE WITH WHITE SPECKLE BACKPACK • If you like a light or a decent shade, this bag is perfect for you! Explore the great backpack from Hype that has all over flicked paint contrast speckle pattern and contains circular crest embroidered logo patch and a zip pocket to the front. You would feel light with it’s one main inner compartment, adjustable straps and zip fastening.

10. HYPE BUBBLEGUM FIZZ BACKPACK • Get indulged with the smooth and eye-catching bubblegum fizz backpack that has external front zip pocket and adjustable padded straps that gives comfort to back. It also consists of metal branded zippers, and a front zip pocket with the Hype crest embroidered logo.