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IACED

IACED. Effective Communications Getting YOUR Story Told. Great Stories. We All Have Them. Anatomy of a Great Success Story. Personal Details. Andy Langlois and David Manson, avid mountain bikers , were brewing

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IACED

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  1. IACED Effective Communications Getting YOUR Story Told

  2. Great Stories We All Have Them

  3. Anatomy of a Great Success Story Personal Details • Andy Langlois and David Manson, avid mountain bikers, were brewing • exceptional craft beer at home to enjoy with friends after long trail rides. When • the recent down turn in the economy resulted in the elimination of Andy’s • position, the two friends developed their passion for brewing into a solid business • concept and Blackrocks Brewery was born. Within a year product demand • outpaced supply and the owners were ready for expansion. • Northern Initiates supported their business expansion plans and their values: • Langloisand Manson source handcrafted mugs from a local artisan, purchasing • Nearly 1000 one of kind mugs to date. Blackrocks has also supported local non • profit community organizations through joint promotions. Northern Initiatives • was more than happy to offer these ambitious businessmen and brewers • financing to enable them to purchase equipment to expand production capacity • and purchase their building. • Today, the company is looking forward to its planned future expansion as it • prepares to open a second location and expand its employment base. Unique elements about the Business Details of the borrower’s finance needs Job Creation Call-out

  4. Focus On FacebookEstablish Goals & ObjectivesEstablish Post Categories Identify Content SourcesOrganize Your Communications StrategyBrand Your Effort Leveraging Social Media to Tell Your Story

  5. Establish Goals and Objectives Primary Goals Grow NI fan base to 500 by 2013 Increase NI online loan applicants by 10% in 2013 Objectives Elevate NI’s profile amongst current and potential borrowers, referral sources, and stakeholders. Increase overall awareness of the breath and depth of NI services.

  6. Establish Post Categories • We Choose • Customer of the Week • Business Development Tips • NI News and Events • Key Partners and Connections

  7. Identify Content Sources • We Leverage • Staff • Customers • Partners & Stakeholders • Bank Partner • Economic and Community Development Organizations • Funders • Board of Directors • Board Reports • Funder Reports • General Media • Industry Specific blogs, newsletters, etc.

  8. Organize Your Communications Strategy Consider adding a column for links and images. • Create a Content Calendar • to help you • Plan and Manage Posts

  9. Brand Your Effort • Vanity URL Unique URL (can be set when creating page- www.facebook.com/users) To create username: On the home page of your facebook page, click on “Edit Page” (top right corner) On left hand side, click on “Basic Information” Click on “Create a username for this page” Create username for your page

  10. Brand Your Effort • Profile, Cover Photo, Apps Use logo as profile picture to brand page Creative cover photo while branding with slogan. Interactive applications provide visual engagement for customers. “Apply for a Loan” links back to web to continue business branding.

  11. Sample Posts by Category

  12. Post Category- Customer of the Week Cross promotion Drive traffic to your customers social media and website through links and @posts. Photos offer creative form of engagement

  13. Post Category- Business Development Tip Quick explanation of Infographic/Photo Infographics/Photos offer creative form of engagement

  14. Post Category- Key Partners & Connections Strengthen ties between multiple online communities through @ posts. Reinforce offerings and connections.

  15. Christine RectorDirector Regional StrategiesNorthern Initiativescrector@niupnorth.org

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