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The Eight Most Important Things You Will Learn This Month A bout Your Website. about the presenter. TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites. about the presenter. CHERYL GRISAR bright sites Sales and Marketing.
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The Eight Most Important Things You Will Learn This Month About Your Website
about the presenter. TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites
about the presenter. CHERYL GRISAR bright sites Sales and Marketing
Enhanced, modern, up to date look. Out with the Old – In with the New Consumer Behavior • Less reliance on Sales People • more reliance on internet *TIP – Allow your Sales Methods to Evolve
Enhanced, modern, up to date look. Marketing Tactics Appearance is EVERYTHING You never get a second chance to make a first impression *TIP – Website Appearance Improves Online Conversion Rate
Enhanced, modern, up to date look. Re-Imagine Your Company Focus What need is your customer trying to fulfill? *TIP – Easily let customers know you can supply what they demand
Enhanced, modern, up to date look. Time Really Is Money! Let Your Customers Purchase Whenever THEY Want To 24/7 Access *TIP – Let Your Website be Open for Business…Even when You’re Not!
Eight Reasons Why You Need a New Website! 1. Improve Credibility 3. Evolution of your Company 2. Branding & Visibility 4. Be Technologically Advanced 5. Accessibility 6. Differentiation 7. BE FOUND! 8. Increase Communication
1. improve credibility. New Photo with improve company image Be Trusted. *TIP - More Trust = More Sales – People buy from people they TRUST
2. branding & visibility. Be Recognized. *TIP - Increase Your Brand Recognition
3. as your business evolves, your website needs to evolve. Be Contemporary. *TIP - Grow Your Site- AS YOUR BUSINESS GROWS!
4. enhanced, modern, up to date look. Be Technologically Advanced. *TIP –Build an attractive site to keep people shopping
customer testimonials Be Reputable. *TIP – Have Your Clients Rely Upon You For All of Their Product Needs
5. open for business, even when you’re not! Be Accessible. *TIP - Allow Customer Access to Your Products, 24/7
6. stand out from the crowd. Be Different. *TIP – Professionals Do Business with Other Professionals
An example of good vs. not so good Out Dated SiteHOME PAGE Contemporary Website HOME PAGE *TIP – Professionals Do Business with Other Professionals
7. increase your online presence. Be Found. *TIP - Be found online before your Competition
8. keep your customers INFORMED. Be Informative. *TIP - Offer Seasonal Promotions or Remind them to Order Trade Show Items
8. keep your customers INFORMED. *TIP - Offer Seasonal Promotions or Remind them to Order Trade Show Items
Retail Functionality. Recently Viewed Items Related Items
Retail Functionality. Filtering Navigation Product Reviews
Digital Media Marketing SEO/Social MediaMarketing *TIP – Engage Your Audience
Catalogues. Smart Products • Display Vendor Products • Copy Vendor Products • Create you Own Products
design flexibility. DESIGN
Many, many more robust features… Feature Rich. • Virtualization • Logo Management • Shipping Integrations • Product Personalization • Inventory • Catalogues
recap of 8 reasons. 1. Improve Credibility 2. Branding & Visibility 3. Evolution of your Company 5. Accessibility 4. Be Technologically Advanced 7. BE FOUND! 6. Differentiation 8. Increase Communication
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