1 / 24

Tailor Made Tours Business Plan

Tailor Made Tours Business Plan. Evan Taylor M004610031 May 25 th , 2013. Agenda. Introduction Framework Data Tailor Made Tours Marketing Strategy Financial Analysis Conclusions. Introduction. Kaohsiung becoming international city. Construction of new Cruise Port.

sorcha
Download Presentation

Tailor Made Tours Business Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tailor Made Tours Business Plan Evan TaylorM004610031 May 25th, 2013

  2. Agenda • Introduction • Framework • Data • Tailor Made Tours • Marketing Strategy • Financial Analysis • Conclusions

  3. Introduction • Kaohsiung becoming international city. • Construction of new Cruise Port. • Few tourism service providers proficient in English. • TMT a result of all of this.

  4. Framework • Quality Management in Services • Service and Relationship Quality

  5. Quality Management in Services • Providing 100% quality service not impossible. • Quality is ongoing process, strategic issue. • What does 100% quality level entail? • Gap Analysis Model of Service Quality can analyze sources of quality problems.

  6. Gap Analysis Model of Service Quality

  7. 7 lessons of service quality and quality management • Quality is what customers perceive. • Quality cannot be separated from the service process (the production and delivery process). • Quality is produced locally in a series of moments of truth of service encounters or buyer-seller interactions. • Everyone contributes to customer perceived quality. • As co-products in service processes customers have to be managed as a quality-producing resource. • Quality has to be monitored throughout the organization by the whole organization. • External marketing has to be integrated into quality management.

  8. Service and Relationship Quality • Quality ultimately is “whatever the customer perceives it to be.” • What counts is “quality as it is perceived by customers.” • Two Quality Dimensions: What and How • Quality and the Competitive Edge

  9. Two Service Quality Dimensions

  10. Total Perceived Quality

  11. Data • Fieldwork and Observation • Informal Questionnaire • Cruise Ship Industry, growth in Asia • Symposium on March 27th 2013 at 高雄海洋科大楠梓校區

  12. Fieldwork and Observation • Observations done several times at Banana Pier several times since spring 2011. • Observing types of passengers, place of origin, language. • Observed what passengers did after passing through customs.

  13. Informal Questionnaire • People were asked the following questions: • Would you like a private tour by a native English speaker? • What is the maximum number of participants? • How much would you be willing to spend? • What would you be interested in seeing?

  14. Growth of Cruise Ship Industry in Asia • 2008-2013 5 year growth and deployment trends: Asia’s capacity grew by 302%. Total share rose from 1.2% to 3.6%. • “Asia leads the world in international tourism growth, accelerating in exotic port offerings and itineraries.” • Kaohsiung Cruise Ship Terminal and Port Service Center to be completed in 2014. • Looked at 2013 Cruise Ship Data.

  15. Tailor Made Tours • Offer international visitors arriving via cruise ship the ability to explore Kaohsiung with a knowledgeable tour guide who is fluent in English. • Small, intimate: Minimum of 2, maximum of 8. • Choose from pre-defined tour packages or customize their own. • Travel in van or sedan to locations. • Ensure visitors get back to cruise ship on time.

  16. Marketing Strategy • Website • Social Media • Online Advertising • Brochures

  17. Target Market • International Visitors who arrive in Kaohsiung via cruise ship and are limited by time. • Visitors who want to explore and investigate Kaohsiung.

  18. Financial Analysis • Start-Up Costs • Sales Forecast • Expenses • Profit/Loss Forecast

  19. Start-Up Costs

  20. Sales Forecast

  21. Expenses

  22. Profit/Loss Forecast

  23. Conclusion • More and more international visitors, majority don’t speak Chinese. • More cruise ships visiting Kaohsiung every year. • TMT aims to fill a void in the current situation.

  24. Thank you • Q/A

More Related