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Про B2B

Некоторые мысли по поводу перспектив. Про B2B. B2B бренды неплохо поживают! ( Millward Brown). ABOUT LIPPINCOTT … division of Oliver Wyman, Inc.

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Про B2B

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  1. Некоторые мысли по поводу перспектив Про B2B

  2. B2B бренды неплохо поживают! (Millward Brown) Николай Григорьев ng@couchnick.com

  3. ABOUT LIPPINCOTT… division of Oliver Wyman, Inc. Lippincott is a leading brand strategy and design consultancy. The firm was founded in 1943 as Lippincott & Marguliesand pioneered the discipline of corporate identity. Lippincott operates globally from its offices in the United States,Europe, Asia and the Middle East. Recent clients include American Express, Citigroup, Delta Air Lines, ExxonMobil,Goldman Sachs, IBM, Mashreq, McDonald’s, Nissan, Samsung, Sprint, Vale and Walmart. Николай Григорьев ng@couchnick.com

  4. Однако….. Николай Григорьев ng@couchnick.com

  5. Пора привыкать…. • The myth is, it’s not an issue for “rational” business audiences. • The traditional wisdom says B2Bcompanies are speaking to audiences that are focused only on the “measurable” parameters. Yet industrial workplaces comprise ordinary people who are no different from anyone else in how they make judgments, have arguments, fall in love, or dislike people and things. Subjectivity is as much a factor in business-to-business decisions as it is in the consumer-facing world, and it feeds the word-of-mouth recommendations that are direct expressions of brand strength. Николай Григорьев ng@couchnick.com

  6. Задачи… Николай Григорьев ng@couchnick.com

  7. Смещение акцентов… Николай Григорьев ng@couchnick.com

  8. B2B vs. B2C Николай Григорьев ng@couchnick.com

  9. На что нацелены B2B ? Николай Григорьев ng@couchnick.com

  10. Нам не нужен инстаграм? • Количество фолловеров в инстаграм B2C: у Nike более2 000000, у Starbusks более1 500 000 • Количество фолловеров в инстаграм B2B: у NASA около 400000, у General Electric около 150 000 • Уроки: • Контекстуализируйте свой продукт на фотках. Где, кем и как он используется. • Используйте животных и детей. Малыши – это отличное начало для маркетинговой коммуникации. • Краудсорсте забавные фотки. Поощряйте визуальные эскапады фолловеров. • Апеллируйте к устремлениям. Фоткайте ваш бренд, как мечту, становящуюся реальностью. • Делитесь «секретными» фотками инсайдеров. Продвигайте события «за сценой». Николай Григорьев ng@couchnick.com

  11. Oracle в instagram…. Николай Григорьев ng@couchnick.com

  12. Таковы перспективы! Спасибо за внимание! Николай Григорьев ng@couchnick.com

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