Aquatabs – Water Purification

1. Aquatabs – Water Purification Aquatabs can be used in a wide variety of situations. Household Water Treatment Emergency & Disaster Relief Peacekeeping & Defense Forces Travel, Camping & Marine Number 1 Water Purification tablet in the world Over 60 million tablets supplied to the recent Haiti Earthquake + 150m to Pakistan Over 1 Billion Aquatabs used per annum Over 13 million daily users in developing countries • Available from 1 litre up to 2,500 litres • Over 15 International Independent Studies on Effectiveness • USEPA & WHO approved NaDCC for long term drinking water

2. Distribution Models • Retail Chain (Kiosk’s/Drug Stores etc) • Relying on Private sector marketing and distribution network • Primarily Urban/Peri-urban reach International Network Other Country Programmes Medentech • Community Based Distribution (CBD) • Leveraging CBD/NGO etc networks aimed at BCC, advocacy and capacity building • Primarily Rural access • Integration with “Basket” of Health Products as appropriate Government / National Stakeholder Group (BCC) Social Marketing Organisation (BCC) Commercial Agent Distributor Marketing Private Sector: Above-the-line (ATL) marketing (advertising and promotion) to “pull” Aquatabs through the distribution chains Non-private Sector: Below-the-line (BTL) social marketing to “push” Aquatabs through at the household level, using behaviour change communication (BCC) on HWTS/HIP, as appropriate Retail Chain Kiosk/Pharmacies Funded Intervention Emergency/Health Community Based Distribution (CBD) Enabling Stakeholder Integration Public Private Partnerships/Alliances

3. Ethiopia – creating Enabling Environment Laying the ground work: • Multi-sector Integration • Public Private Partnership – “Pyramid” approach • Specific Roles & Responsibilities – optimising the expertise: • Strategic • POU platform with Hygiene • Distribution • Marketing (BTL = ATL) • Dissemination