11 Free SEO Tools for your Small Business - Spark Eighteen |

1. 11 FREE SEO TOOLS FOR YOUR SMALL BUSINESS

2. The popular belief is that the greater features an SEO tool include, the higher the price.  While this might be true to a certain extent, there are still hundreds of free SEO tools that you can use for optimization purposes – and for advanced features, you can always choose to upgrade.

3. Google Analytics Analytics gives you a unique insight into who is visiting your page, which pages are most often being viewed, and how your visitors are getting to your page. It’ll update if you’re obtaining mostly referral traffic from social media channels or if your visitors are coming in organically from Google searches. You can additionally track ROI based on customized goals, track keywords that are or do not seem to be driving traffic to your website, conduct tests to optimize your site’s usability or navigation, and implement e-commerce functions for enhanced conversion data.

4. Keyword Planner Selecting keywords is crucial to any small business SEO process. Keyword Planner helps you discover related keywords and ad groups relevant to your business. The ultimate source for search volume information, you can view which terms people are searching and how often.

5. Search Console This tool used to be known as Google Webmaster Tools, and it is still often referred to as such. Search Console is best used to observe what Google search engines think of your site from the backend. It can assist you to notice backlinks associated with your site, show how many impressions and clicks your site gets each day, week, month, and year, and can help you stay alerted to crawl errors, 404s, and indexing issues. It further shows you where you rank for particular keywords and how others are finding your web page.

6. Incognito Search In September 2015, Google made it very easy for iOS users to browse the mobile web privately. With Google’s core search app, searching incognito could be executed from the main screen. It’s amazing to see how certain terms truly rank on results’ pages because it leaves out the customized search data stored by Google when you’re logged in, so the results are not skewed by your personal history or preferences.

7. Google Trends Another goodie from Google, this one allows you to compare topics and gain an awareness of industry trends beyond the scope of your direct competitors and in other countries. Use it to understand what people are Googling in real time. As a holder of a newly-started small business, you might also have a fairly new website; so, you’re going to wish to make authorships for yourself on industry standard websites. Using this tool can assist you get concepts for blog posts and articles that you can pitch to websites, and further give you ideas for blog posts which you can write for your own website as well.

8. Moz Open Site Explorer Open Site Explorer is exceptional for finding link building opportunities and tracking your website’s backlink profile as it compares to those of your competitors. Moz does an excellent job of collecting the links that are placed on other websites that direct back to your website and giving you a Domain Authority (DA) rating of that website that is linking to you. These ratings are typically Moz’s belief of how much Google will like a particular website and the chances of it ranking well in Google SERPs.

9. Xenu Link Sleuth Tools such as Xenu’s Link Sleuth are known as “spiders” in the SEO industry. The term doesn’t sound very appealing, however, I assure you that whatever you learn from using this tool is irreplaceable. Not only does this tool generate data about your website’s broken links, but it also will bring to light any content issues your website currently has and can help you make the changes necessary to maneuver your ranking up in Google’s SERPs. There’s no better software than Xenu’s Link Sleuth for executing validation of text links, frames, images, backgrounds, and more.

10. Robots.txt Generator Before indexing, though, Google bots must know what they are supposed to be doing on a website. Robots.txt Generator tells them specifically what to crawl and index among the pages. For instance, if the file includes disallowing, it means that the bots cannot visit any pages within the website (and yes, you can always choose to disallow certain pages that are irrelevant).

11. SERPs Rank Checker Before indexing, though, Google bots must know what they are supposed to be doing on a website. Robots.txt Generator tells them specifically what to crawl and index among the pages. For instance, if the file includes disallowing, it means that the bots cannot visit any pages within the website (and yes, you can always choose to disallow certain pages that are irrelevant).

12. Siteliner Duplications are a scourge to your SEO success, so you need to check your website to see if there is any duplicate content. Simply input your URL(uniform resource locator) and click “Go.” From there, you’ll see all the pages that have duplicate, common and unique content. This tool will further check for broken links on your website.

13. Human Help You might have every free (and paid) tool in the toolshed, but there’ll be times when you can’t fix the problem at hand. When employing a tool or viewing a YouTube video isn’t enough, it might be time to look for a few additional human means of information.

14. Conclusion For small businesses, these free tools are handy, particularly in saving money on hiring several SEO professionals. They can work with simply some SEOs because the tools themselves can do most of the optimization job. There is no need for an in-depth manual job to do for the ranking purpose. There are tons of online tools available based on various requirements. Based on the requirement and comfort, these tools are very helpful in executing any SEO tasks without paying a single penny. Source - https://www.sparkeighteen.com/blog/free-seo-tools/

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