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Use your own statistical experts to set the agenda and build reputation

Use your own statistical experts to set the agenda and build reputation. Strategy 2017-2020. News and user communication “SSB-news ”. Interviews in national media – some figures. 2017. 2018. 886. 604. Main changes in our news articles. Publication time from 10 am to 8 am

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Use your own statistical experts to set the agenda and build reputation

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  1. Useyourownstatisticalexperts to set the agenda and buildreputation Kristin FredriksenCommunication Department, StatisticsNorway

  2. Strategy 2017-2020 News and user communication “SSB-news”

  3. Interviews in national media – some figures • 2017 • 2018 886 604

  4. Main changes in ournewsarticles Publication time from 10 am to 8 am Shorter articles with a clear news angel Quotations from spokespersons/experts in news articles

  5. How we are building our spokepersons • Monthly media training, open for all • Media training before projects/seminars • Locate the right persons

  6. Set the agenda 3 examples

  7. 1. Make your own publication one of the most important and shared news of the day

  8. 2. Hook onto special holidays, celebrations and other special days

  9. 3. Experts used by media

  10. Thankyou!

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