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Getting some Google loving (…first thing in the morning)

Dive into the world of SEO optimization to boost organic search engine traffic. Explore the evolution of SEO, major updates like Google Panda, and key reasons why SEO is essential for websites. Discover valuable insights for improving click-through rates and enhancing online visibility. Stay ahead in the digital landscape with effective SEO strategies!

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Getting some Google loving (…first thing in the morning)

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  1. Getting some Google loving (…first thing in the morning) Evan Cunningham Dunlop | Managing Director

  2. Who are you?

  3. Who am I?

  4. Acknowledgements

  5. My First Site – Pure Awesome! Click Here!!

  6. What is SEO?

  7. “The process of optimising both the on-site and off-site factors of a website to maximise the amount of traffic delivered through the organic search engine medium.”

  8. Source: techchunks.com

  9. Source: bwca.cc

  10. Source: wikipedia.org

  11. Source: zdnet.com

  12. Why do SEO?

  13. Click through rates according to AOL’s Leaked Search Data from 2006 Source: seobook.com

  14. Click through rates according to Cornell University Data Source: seoresearcher.com

  15. Source: enquiro.com

  16. The Game has Changed

  17. Historical ‘Major’ Updates (total updates = ~500 per year)

  18. Florida, November 2003

  19. Universal Search, May 2007

  20. Vince, February 2009

  21. Nofollow, June 2009

  22. Caffeine, August 2009

  23. Adwords Sitelinks, November 2009

  24. Instant, September 2010

  25. Not provided, October 2011

  26. Knowledge graph, May 2012

  27. EMD, September 27 2012 www.keyword.com

  28. Plus more…

  29. Google Panda, February 23 2011

  30. Demand Media was Created in 2006. At the end of the first day of trading after the IPO in January 2011, the stock was at $22.65 a share, which gave the company a market capitalization of $1.78 billion.

  31. “Christian Muñoz-Donoso is going to make this job pay, he’s got to move quickly. He has a list of 10 videos to shoot on this warm June morning, for which he’ll earn just $200.” Wired, November 2009

  32. “How to wash a car” 1.) Buy car washing equipment. 2.) Wash your car thoroughly. 3.) Be very careful. 4.) Enjoy your clean car.

  33. The Panda Impact

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