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2003

2003. Pogo. Download. Yahoo. Subscription. AOL. MSN. Ads. 2009. Creating intense gaming experiences. April 2011: launch on FB. Proven Casual Game. “Saga Framework”. Wait , Pay, Promote or Watch a Video-Ad. After 12 months from launch: N. 2 on Facebook .

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2003

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  1. 2003 Pogo Download Yahoo Subscription AOL MSN Ads

  2. 2009 Creating intense gaming experiences

  3. April 2011: launch on FB Proven Casual Game “Saga Framework”

  4. Wait, Pay, Promote or Watch a Video-Ad

  5. After 12 months from launch: N. 2 on Facebook

  6. 11m DAU/ 50m MAU in 12 months

  7. Game launch strategy

  8. More than 150 games in 14 languages

  9. July launch on iOS

  10. 50% of smart phone users using apps are connected to Facebook 425m i.e. 50% of Facebook’s monthly users use the mobile app

  11. Leveraging the FB reach

  12. social games 2.0 will be casual… Top 10 Jan 2012 Top 10 Jan 2011 Top 10 Jan 2010 Source: AppData

  13. … and mobile 9/10 top iOS paid downloads of all time are casual 1. Doodle Jump 2. Tap Tap Revenge 3 3. Pocket God 4. Angry Birds 5. Tap Tap Revenge 2.6 6. Bejeweled 2 + Blitz 7. Traffic Rush 8. Tap Tap Revenge Classic 9. AppBox Pro 10. Flight Control (Apple 2011)

  14. Our vision: The leading casual social games company

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